MAM

Isobar launches commerce practice in India

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/03/14/is.jpg?itok=YZ7t9u_8

MUMBAI: Isobar, part of Dentsu Aegis Network, has launched a commerce practice in India, following the launch of the global counterpart.

The expansion of this department will lead to a commerce centre of excellence, delivering end to end experiences for clients, through integrated platforms and solutions that are informed by local insight. This addresses a growing demand for commerce solutions from clients in India, where India?s e-commerce market value is projected to grow by 30 per cent annually to a total of $200 billion by 2026 according to a Morgan Stanley report.

Speaking on the launch, Isobar CEO Asia Pacific Jane Lin-Baden says, "Commerce is no longer about optimising the last mile, it?s now the space where people interact and experience brands. By establishing Isobar Commerce in India, Isobar can offer clients higher commercial value and customer satisfaction by leveraging our customer experience design, data intelligence, and technical commerce solutions.?

Isobar India managing director Shamsuddin Jasani adds, ?E-commerce in India has exploded. By launching Isobar commerce practice in India, we will not only be able to offer the best development capabilities but also to partner with our clients on their entire e-commerce journey and delivering solutions across the board powered by our offering across Isobar and Fractal Ink.?

This will bolster Isobar India?s strategic capability and scale to deliver brand commerce solutions, bringing brand experience and commerce closer together. This integrated commerce offering in India will be delivered through its 150 e-commerce specialists, in addition to 450 people from design specialists (Fractal Ink-Linked by Isobar) and innovative marketing and media specialists (Isobar India).

The Indian Isobar commerce division will join the 1,000+ commerce specialists across Isobar?s network in Americas, EMEA and Asia-Pacific. The global practice includes all commerce centres of excellence, all e-commerce, m-commerce, retail commerce experts and commerce off-shore delivery centres within the Isobar network. Isobar global commerce has strong technology credentials across all major platforms and is aplatinum Salesforce partner. Isobar is also a global alliance partner with Adobe, a SAP Hybris partner and SAP Hybris value added reseller (VAR), Microsoft managed partner, an Oracle business partner, an Apple strategicpartner, and is the Asia-Pacific leader for Magento.

Isobar commerce practice globally combines strategic, technology, user experience (UX) and operational support to deliver rapid growth for global brands and retailers and has delivered transformational commerce work for leading brands including include Asda, Clarins, Ecco, Lacoste, Nestle, Samsonite and Pandora and more.  

The global practice delivers commerce experiences using platforms and solutions with the biggest technology players, including Salesforce, Adobe, SAP Hybris and Magento ? combining strategic, technology and operational support to multi-market and regional clients. It also covers strategy and brand commerce in third-party market-places, such as Amazon and Tmall. The end-to-end offering includes commerce strategy and consulting, customer experience design, data and technology implementation and platform management to ensure rapid growth for Isobar?s clients.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/24/family.jpg?itok=QD_p01lm
Social govt ads, toilet soaps most advertised during festival

While spikes in viewership could be fuelled by unplanned happenings and topical events, there are special events where television plays the role of a common entertainer for the entire family through collective television viewing.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/arrow-compaign.jpg?itok=hgSCbNkz
Arrow says ’best is yet to come’ in latest campaign

Marking its 25th anniversary in the country this year, Arrow continues to stand tall for its contemporary, timeless and classic workwear; one that India has loved it for.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/shop.jpg?itok=NhA_IFk2
This Diwali, Shopmatic helps you set up your online shop at just INR 4400

With online shopping being in the rage around the seasonal festivities, international e-commerce company Shopmatic is giving small businesses a golden chance to participate in the frenzy by setting their digital shops.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/itw.jpg?itok=D5dXtdsI
ITW Consulting Associates with Cricket South Africa for The Commercial Syndication of The MSL T20 League

ITW Consulting, India-based Sports management company through Global Sports Commerce (GSC), has acquired On-ground Rights, Sponsorships and Broadcast Productionfrom Cricket South Africa

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/ted.jpg?itok=OPVUOO3j
Mumbai Gears Up For The 10th Edition of TEDxGateway 2018 as 20+Speakers Take Center Stage

If there’s one platform that brings masterminds together from various walks of life, the first name that comes to mind is TEDxGateway.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/alok.jpg?itok=MAB2VkqM
Initiative appoints Alok Sinha as chief strategy officer

IPG Mediabrands has appointed Alok Sinha as chief strategy officer in line with the agency’s transformational vision merging legacy with new-age dynamism.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/Anita%20Nayyar.jpg?itok=W6JCIGF0
Anita Nayyar elevated as CEO of Havas Media Southeast Asia

Havas Group has promoted Anita Nayyar as CEO of Havas Media Southeast Asia on the back of an accelerated growth strategy in the region. This is in addition to her role as CEO of Havas Media India.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/Vivek-Katoch.jpg?itok=V7AcuoPj
Guest Column: The changing landscape of 'Festive Marketing'

Festive season is a time when marketing spends by brands shoot through the roof – and for good reason. This is the time when most high-ticket purchases are made, or if not, influenced. Because of these, most products have huge discounts going on their platforms or brands.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/lebels.jpg?itok=VW9P_FKa
Publicis.Sapient launches campaign with The Humsafar Trust

Publicis.Sapient, the digital business transformation hub of Publicis Groupe, has launched a short film, #PeopleNotLabels, in partnership with The Humsafar Trust, India’s oldest LGBTQ organisation.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories