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WATConsult asks 'WAT's your Big Idea?'

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MUMBAI: WATConsult has launched of one of its kind ideation competition for colleges across the country - WAT’s your Big Idea (#WYBI).

WYBI is a unique platform which provides massive opportunities to the next generation, in the field of advertising and marketing. It is a college contact programme, where students get an opportunity to work on live projects, understand the nuances of creating digital campaigns for notable brands and showcase their creative skills to the best brand marketers in the country.

Spread over 40 days, a student or team of students compete for a prize where ideation is the main predictor of the winner. The students can log onto www.watsyourbigidea.com and crack the creative brief given by a brand live, post which WATConsult will screen their applications.

Shortlisted teams need to share a video detailing the idea which will further be shortlisted by a panel of esteemed jury which includes, Dentsu Aegis Network chairman and CEO - South Asia, Ashish Bhasin, WATConsult founder and CEO Rajiv Dingra, Bestseller India CEO and country head Vineet Gautam, L&T Investment Management Limited's Kailash Kulkarni; Reliance Jio chief digital officer Vishal Sampat, HUL's head of oral care, Sashwat Sharma; Radio Mirchi EVP Head-Digital Initiatives Rahul Balyan, and Warner Bros. India senior director and network head of English entertainment, Rohit Bhandari, before announcing the winners.

WATConsult has partnered with 20 leading educational institutes across India, like MICA, SIMC, Amity University, XIC, IIMB, IIM (Indore), SP Jain, Jamnalal Bajaj NMIMS, MET, Jai Hind amongst others. The brands on board are Pepsodent (HUL), Jack and Jones, L&T Mutual Funds, Warner Bros, Radio Mirchi and LYF Smartphone+.

WATConsult CEO and founder Rajiv Dingra said, “WAT’S your Big Idea are ideas for different brands are the main deliverables. WYBI is a unique platform that brings the industry together – brand marketers, agency and aspiring students with a singular goal to inspire and appreciate great ideas."

Dentsu Aegis Network chairman and CEO - south Asia Ashish Bhasin said, “It gives me immense pleasure to be on the jury for such an exciting initiative. The young generation is always bursting with vivacious ideas and with WATConsult’s initiative; we are sure we will witness some great ideas and introduce new talent in the industry. Dentsu Aegis Network has always stood for innovating the way brands are built and this is a good example of a step in that direction.”

The selected winners will be rewarded monetarily and a job guarantee.

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