MAM

WATConsult asks 'WAT's your Big Idea?'

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/18/watconsult-800x800.jpg?itok=mzuTKbl2

MUMBAI: WATConsult has launched of one of its kind ideation competition for colleges across the country - WAT’s your Big Idea (#WYBI).

WYBI is a unique platform which provides massive opportunities to the next generation, in the field of advertising and marketing. It is a college contact programme, where students get an opportunity to work on live projects, understand the nuances of creating digital campaigns for notable brands and showcase their creative skills to the best brand marketers in the country.

Spread over 40 days, a student or team of students compete for a prize where ideation is the main predictor of the winner. The students can log onto www.watsyourbigidea.com and crack the creative brief given by a brand live, post which WATConsult will screen their applications.

Shortlisted teams need to share a video detailing the idea which will further be shortlisted by a panel of esteemed jury which includes, Dentsu Aegis Network chairman and CEO - South Asia, Ashish Bhasin, WATConsult founder and CEO Rajiv Dingra, Bestseller India CEO and country head Vineet Gautam, L&T Investment Management Limited's Kailash Kulkarni; Reliance Jio chief digital officer Vishal Sampat, HUL's head of oral care, Sashwat Sharma; Radio Mirchi EVP Head-Digital Initiatives Rahul Balyan, and Warner Bros. India senior director and network head of English entertainment, Rohit Bhandari, before announcing the winners.

WATConsult has partnered with 20 leading educational institutes across India, like MICA, SIMC, Amity University, XIC, IIMB, IIM (Indore), SP Jain, Jamnalal Bajaj NMIMS, MET, Jai Hind amongst others. The brands on board are Pepsodent (HUL), Jack and Jones, L&T Mutual Funds, Warner Bros, Radio Mirchi and LYF Smartphone+.

WATConsult CEO and founder Rajiv Dingra said, “WAT’S your Big Idea are ideas for different brands are the main deliverables. WYBI is a unique platform that brings the industry together – brand marketers, agency and aspiring students with a singular goal to inspire and appreciate great ideas."

Dentsu Aegis Network chairman and CEO - south Asia Ashish Bhasin said, “It gives me immense pleasure to be on the jury for such an exciting initiative. The young generation is always bursting with vivacious ideas and with WATConsult’s initiative; we are sure we will witness some great ideas and introduce new talent in the industry. Dentsu Aegis Network has always stood for innovating the way brands are built and this is a good example of a step in that direction.”

The selected winners will be rewarded monetarily and a job guarantee.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/20/imrb.jpg?itok=Reu3RXvd
India’s online retail market to hit $100 bn by 2020: Kantar IMRB report

Kantar IMRB has launched a report on India's shopping scenario in 2017 that provides comprehensive insights on buying behaviour of India’s online shoppers. The study is conducted among active internet users in urban India covering a vast range of categories.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/20/livon.jpg?itok=qx3N1Srg
Livon extends salon-in-purse proposition in latest campaign

Marico Limited’s Livon Serum has launched its latest ad film, an extension of its campaign thought - Salon Nahin Livon.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/20/flags.jpg?itok=KBHOLMPu
Flags Communications bags social media mandate for Tata Power DDL

Media agency, Flags Communications, has bagged the social media management mandate for Tata Power-DDL (a joint venture between Tata Power and the Government of NCT of Delhi).

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/20/makeit.jpg?itok=MtMZNjs5
FACES launches #12ZodiacFaces with WATConsult

MUMBAI: WATConsult, the digital and social media agency from Dentsu Aegis Network India and Canada’s leading international cosmetic brand, FACES Canada have collaborated and launched a digital campaign called #12ZodiacFaces.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/20/GroupM_Ogilvy.jpg?itok=QJJm4T4E
GroupM, Ogilvy launch Effectiveness Lab in India

MUMBAI: Wavemaker, GroupM’s media, content and technology agency, has partnered with creative powerhouse Ogilvy, to create a first of its kind Effectiveness Lab in India. This unique collaboration, between the two WPP agencies will develop data-validated points of view on creating effective...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/20/Kingfisher.jpg?itok=8j6QrNaq
Competing with consumer activities not brands: Kingfisher's Sheikhawat

MUMBAI: The liquor market is witnessing major upheavals with umpteen number of alcohol brands battling it out for a slice of the market. The fight is tough since consumers can choose from a wide variety of beer brands - Tuborg, Kingfisher, Bira and Heineken among other local beer brands. 

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/redington_0.jpg?itok=47d4qszR
Redington unveils new global brand identity

Redington, the $6 billion distribution and supply chain giant for international brands in the IT and mobility sectors, has unveiled its new global brand identity with a new logo and tagline – Seamless Partnerships.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/aegon_0.jpg?itok=_z2N9asB
Aegon Life Insurance focuses on relieving tension in new ad

Aegon Life Insurance has recently launched its new media campaign, ‘Aegon Toh Tension Gone’ which focuses on relieving financial stress through its insurance solutions.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/future.jpg?itok=kIhNygib
Future Group's aLL assigns creative duties to Marching Ants

MUMBAI: Future Group’s aLL - The Plus Size Store has assigned its creative duties to Marching Ants. Salt is the incumbent agency on the account. Confirming the win, Marching Ants director and chief creative strategist Joy Ghoshal adds, “Early in its life cycle, The Plus size fashion category...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories