YouTube encourages women to tickle your funny bone

MUMBAI: YouTube Space has partnered with WhoHaHa and Elizabeth Banks to celebrate and empower women around the world through comedy through the #FindYourFunny series. With the help of professionally designed sets and assistance from trained production crews provided by the team at YouTube Space, YouTube creators will be invited to create epic female-driven comedy videos over a twelve-week period.

Designed to foster female comedic talent on YouTube, the production program aims to inspire and support female storytellers, who use comedy as a medium for opportunity and change. Indian mentors Aahana Kumra and Jamie Lever came together for a fun mentorship session with five wonderful female creators - Blush, Slayypoint, Dhwani Bhatt, TheoryandStrings and Heli_Ved, who come together for a fun session. The first leg of the series also saw prominent names including Bollywood writer Disha Rindani, theatre/TV and film actor Namit Das andcinematographer/director Siddharth Vasani bringing in their expertise to help Indian creators ideate, conceptualise and think out-of-the-box.

Elizabeth Banks says, “At WhoHaha we believe it’s not only important but essential for women to have a platform to be able to share their voices and creativity and that’s why we’re excited to be teaming up with YouTube Space on this initiative that’s providing such a ground-breaking opportunity to creators all over the world.”

The program has been launched in Los Angeles, New York, Toronto, Rio, Paris, Berlin, London, Tokyo, and Mumbai. As part of the partnership, WhoHaha and Elizabeth Banks will provide creative consultation and mentorship for creators. Select creators from across YouTube spaces will get a chance to work closely with WhoHaHa and Elizabeth Banks to produce their respective YouTube series pilot.

In 2015, YouTube Space launched its first initiative to spotlight creators who catalyse more female-driven content on YouTube for global audiences to enjoy. This year’s program marks a continuation of these efforts tied to one of the most powerful of genres in entertainment: comedy.

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