MAM

Tally's GST law awareness campaign

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/12/15/Tally-Solutions.jpg?itok=4zRLZUEU

BENGALURU: Indian software product company Tally Solutions Private Limited (TSPL) that has financial accounting package for businesses ‘Tally’ as a flagship product has launched a GST mobile application to ensure easy adoption of the technology led law. The free app, available for smartphones on Android and iOS platforms, will be a rich source of information on the yet to be implemented Goods and Services Tax (GST) law for businesses says TSPL.

TSPL executive director Tejas Goenka said, “After a number of events that we have conducted with our partners in the ecosystem across the nation, we realised the need to develop an easy to use and yet a comprehensive tool that would ensure the business transition smoothly to GST in the coming year. It is to deliver this solution to the businesses that we have invested in the Tally for GST App.”

The GST law is a boon of sorts for TSPL, in that it has provided it with a platform to improve revenues through upgrades and garner more users for its business software.

TSPL says it has been making constant efforts to equip small businesses and traders and help simplify for them the process of adoption and compliance of GST. TSPL claims that its solutions power over a million (10 lakh) businesses and it is constantly mobilising its manpower and systems to help ease the transition of its existing as well additional users to the GST regime.

Among its initiatives include collaboration with the Confederation of All India Traders (CAIT) in a bid to train the trading community on GST. The company also recently launched a blog on GST that currently has eleven experts on board. Besides, TSPL has conducted over 170 ground events across India with various partners across India to create awareness about GST. These partners include TSPL’s channel partners, trade bodies and associations and large corporate clients.

“On an average day, we have about 5 events on GST in any part of the country where we address between 100 to 200 people, and hence we have already communicated with about 20,000 people. The number of events will only go up as the deadline of 1 April approaches,” elaborated Goenka.

Goenka says that his team is working on a mass media communications plan that includes television commercials among other mediums about Tally’s GST upgrade, once it is available.

The company recently qualified as a GST Suviadha Provider (GSP) by the GSTN Network, and is one more along with 33 others that are also so qualified.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/yannic.jpg?itok=pWYoYT0q
NBA partners Jabong to operate official online store

The National Basketball Association (NBA) and Jabong, India’s fashion and lifestyle e-commerce platform – today announced a multiyear partnership extension that will provide fans access to authentic NBA merchandise in more than 730 cities across India.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Maaza_Gold_0.jpg?itok=xz_AR_Ph
Coca-Cola launches Maaza Gold

MUMBAI: Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Cipla.jpg?itok=2lTgIAb-
Cipla launches TVC for ActivKids Immuno Boosters

MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids' immunity supplement ActivKids Immuno Boosters.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Piyush_Prasoon.jpg?itok=SCLgUghV
Cannes Lions awards lifetime achievement to Piyush & Prasoon Pandey

MUMBAI: Ogilvy South Asia executive chairman and creative director Piyush Pandey and film director Prasoon Pandey will both be honoured with the Cannes Lions’ Lifetime Achievement Award, the Lion of St Mark.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Expedia.jpg?itok=kmyHvnv3
Expedia asks you to try it out

MUMBAI: Online travel agency, Expedia has launched its new ad campaign for Indian consumers themed- What a pleasant surprise! The ad conceptualised by Taproot Dentsu, the creative agency from Dentsu Aegis Network, aims to acquire new shoppers and customers to the site and get them to try Expedia.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/13/ashish.jpg?itok=HlTUycGQ
India is 18-24 months away from an inflection point: Ashish Bhasin

Today’s advertisers aren’t short of options to choose from through which they can get a message across. But the difficult task at hand is to identify the one that allows optimisation of reach and viewership.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/13/Horlicks.jpg?itok=E4OJGI1S
Horlicks urges women to #StandStrong

MUMBAI: Women’s Horlicks has introduced its latest campaign featuring the new face of the brand, Taapsee Pannu. The initiative seeks to bring to the fore the issue of bone health among women in India and envisions to make them #StandStrong in following their passions.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/savlon.jpg?itok=394aS9Bm
Savlon shows reality of mother's love

Savlon, a health and hygiene brand from the house of ITC has launched a campaign ‘Bharosa Maa Sa’. It is a heartfelt tribute to the healing touch of mothers highlighting a simple moment of truth that every individual relates to.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/M%20K.jpg?itok=lxg-i-zi
Mindshare appoints M K Machaiah as chief innovation officer

MUMBAI: India’s largest full service media agency, Mindshare, a part of GroupM has appointed MK Machaiah, known as Mac, as chief innovation officer for South Asia.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories