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Sorrell pats Mukesh Ambani's back for telecom explosion

MUMBAI: Though the announcement of ad guru and former WPP CEO Sir Martin Sorrell’s comeback strategy was announced yesterday in faraway London --- a London Stock Exchange notification on Derriston Capital said so --- the excitement was running equally high here at the venue where Zee Melt event was...

MAM Marketing MAM
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Pitch Madison report forecasts 2018 digital adex growth at 25%

MUMBAI: According to the findings of the 16th Pitch Madison Advertising Report (PMAR) 2018, the advertising market slowed down to 7.4 per cent (Rs 53,138 crore) in 2017. The report also predicts the advertising growth in 2018 to be around 12.03 per cent thereby adding Rs 6,392 crore to adex to...

MAM Marketing MAM
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GroupM forecasts India's 2018 adex to grow by 13%

MUMBAI: WPP's media investment group Group M has forecast the advertising expenditure (adex) in India to grow by 13 per cent in 2018 year on year. According to GroupM’s futures report ‘This Year, Next Year’ (TYNY) 2018, which was released today, India’s advertising investment will reach an expected...

MAM Marketing MAM
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Guest Column: M&E sector pins hopes on a developmental budget

The market size of the Indian media and entertainment (M&E) sector is estimated to be in excess of USD 20 billion. India has more than 180 million television households and approximately 900 television channels (including news and current affairs). The country also produces the highest number...

Specials Budget Budget 2017
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GST fails to spoil Food Food's party

MUMBAI:  When largely all television channels were struggling in the aftermath of the goods and services tax (GST) implementation, Food Food channel remained insulated from all the brouhaha. Celebrity chef and promoter Sanjeev Kapoor, speaking to Indiantelevision.com, said that the channel he co-...

Television TV Channels Factual

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