MAM

Swachh Bharat Week: Sachin, Amitabh lead promotional videos

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/09/27/Swachh%20Bharat.jpg?itok=lrlEGIgr

NEW DELHI: A series of promotional videos promoting the idea of constructing toilets in every household in the country was released by the prime minister Narendra Modi. The government is celebrating the Swachh Bharat Week, from September 25- October 2.

While the movement through promotions is led by the renowned cricketer Sachin Tendulkar, the first message on video has been given by the megastar Amitabh Bachchan. The advertisement campaign has been launched by the ministry of drinking water and sanitation.

The Big B points out that over 70,000 households have already adopted the idea of constructing a toilet in their homes, and thereafter he encourages all villages to follow suit.

There are more than one video with Sachin Tendulkar, and various social workers who are actively involved in this task. In fact, Modi, in a tweet, lauded Tendulkar for his involvement in this task to make India defecation-free and for his ‘wise words’.

Narendra Singh Tomar, minister of rural development, drinking water & sanitation and panchayati raj, said that the ministry has galvanised its BCC (Behaviour Change Communication) and IEC (Information Education Communication) mechanisms to make the advertisements more people-centric. He stressed that it was necessary because IEC/BCC were core interventions for behaviour change and citizen engagement.

Swachh Bharat Mission - Amitabh Bachchan

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/16/jonney.jpg?itok=-YhDjKV-
Cheetah Mobile VP Li replaces Chen to lead India ad biz

Cheetah Mobile VP - sales and business development Johnny Li has been appointed to lead its advertising business in India.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/16/Manyavar-Virat-Anushka.jpg?itok=yIsnj9Za
Manyavar's Mohey signs on Anushka Sharma

MUMBAI: Mohey from the house of Manyavar has signed on Anushka Sharma as their new brand ambassador. The actor will endorse Mohey- an ethnic celebration wear for women, comprising lehengas, sarees, gowns and suits.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/16/samco.jpg?itok=x4hhVTAP
Samco assigns PR duties to Archer Frères

MUMBAI: Samco Securities, an online discount broker, has assigned Archer Frères Communications to provide them with professional direction for image building, plan media relations and manage content across corporate communications and brand PR.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/16/Subhashish_Trivedi-Haresh_Nayak_2.jpg?itok=Q53TdO9V
Dentsu's Posterscope launches 'rateOOHmeter' benchmarking tool

MUMBAI: Posterscope India, the out of home division of Dentsu Aegis Network, has launched its OOH rate benchmarking tool called – rateOOHmeter.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/16/Isobar.jpg?itok=FsYHaVYN
Isobar India bags digital duties for VIP Bags

MUMBAI: Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the Digital Partner for VIP Bags. Headquartered in Mumbai, VIP Bags is a part of VIP Industries, which in itself has a range of leading brands across luggage categories.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/14/Prasanth%20kumar-mindshare.jpg?itok=jnbWE9Ew
Mindshare, Wavemaker retain respective titles at EMVIEs, Star India and Vodafone become 'Clients of the Year'

MUMBAI: The 17th edition of EMVIEs concluded with a fanfare on a Friday evening and saw the best of industry stalwarts and visionaries come together to celebrate the industry’s success. Mindshare India triumphed with 'Media agency of the year' award yet again for the third consecutive year with a...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/14/Romil%20Ramgarhia.jpg?itok=pqO6X4Zq
BARC shows it cares for children

MUMBAI: BARC India is treading the path of altruism by adopting four public schools and an alumni hub in Mumbai to provide them with better educational facilities and make it fun.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/14/vk.jpg?itok=9hB5syw8
Star Sports inspires all to 'Believe' in Kohli’s mission

Star India is confident that cricket fans across the country will join to cheer the men in blue as they reach their true potential in the exciting home season.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/16/Untitled-1.jpg?itok=f3BuZTcP
Videocon ad shows 'Bhabiji Ghar Par's character in liquid luminous effect

NEW DELHI: A new social media campaign #AbDikhengeAsliRang highlighting the technology of more natural colours of Videocon’s revolutionary Liquid Luminous Technology has been launched with short humorous videos. This festive season, Videocon aims at making everyone’s Diwali colourful. Featuring the...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories