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Star Sports launches new campaign for ICC Women’s World T20 2018

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MUMBAI: Star Sports has unveiled a new campaign for this year’s ICC Women’s World T20. The film captures the narrative of a girl who wants to play cricket, but is denied the opportunity at first, until she decides to take initiative and show her ability to the world.

The TVC, shot in Kashmir, highlights the emotions that girls across the world go through when it comes to stereotypes attached to playing sports. From being picked in the local Sunday team or getting the opportunity to play, girls are often left out, despite possessing the skills to compete.

Built on the core thought of letting the bat do the talking, “Ab inka balla bolega”, the campaign drives home the fact that anyone can excel at the world stage if given the right platform and opportunity, as seen by the ‘Women in Blue’ and their breakout run at the ICC Women’s World Cup 2017.  

Apart from the TVC, the campaign also urges us to encourage talent with an equal lens, irrespective of gender in every sphere of life, by launching the #GiftABat movement.

The Indian women’s team, led by Harmanpreet Kaur, will face New Zealand in their opening game of the tournament on 9 November 2018. Besides New Zealand, Australia, Ireland and traditional rivals - Pakistan are the other teams pitted in the same group as India. Fans can catch all the action starting 8.30 pm on SS1 – SS1 HD and Hotstar.

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