MAM

Law & Kenneth Saatchi & Saatchi, FB India collaborate on Sabse Saste 5 Din

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/02/01/saatchi.jpg?itok=ngeyi0iA

MUMBAI: Law & Kenneth Saatchi & Saatchi partnered with Facebook and Big Bazaar for the World First 24 Hour Facebook Live Shopping Entertainment Show. The campaign broke through shopping festival clutter and bridged the gap between a digital first millennial consumer and the offline retail giant.

This was the first time in the world that a retail giant reached out to its customers individually on their phones - not just with exciting exclusive deals but with live entertaining content crafted around those deals.

Big Bazaar revolutionised the way Indians shopped back in 2006 when it started one of the country’s biggest shopping festivals—the Sabse Saste Din Sale. For the last 12 years, every year Sabse Saste Din takes over the country around 26th January.

Campaign link:

https://www.facebook.com/events/1787556964652314/

Future Group group head - digital Pawan Sarda said, “24 Hours Facebook live for "Sabse Sasta 5 Din" is one of the most exciting marketing ideas we have built in recent times. Thanks to Facebook and Law & Kenneth Saatchi & Saatchi to come together with us to make this happen. It was a challenging project as we had to create content for 24 hours. We created an entertaining programme with leading Bollywood and television influencers for our viewers and with M-coupons we were able to drive them to the stores. The most exciting part though, is that 10 million people viewed it real time. I am not sure if anyone has done anything like this before, but I can imagine this to be the biggest online to offline initiative.”

Added Law & Kenneth Saatchi & Saatchi managing partner Anil K Nair, “Our biggest challenge was how to make the country’s biggest shopping festival interesting for millennials, especially considering habitual discounting has become such a hygiene across both offline and online retailers. We were very clear that we didn’t want to use social media for the sake of it. This 24-hour live entertainment event turned a monotonous transactional exchange into an authentic engaging experience for our customers and fans. We couldn’t have done this without the Big Bazaar team and Pawan Sarda supporting this maverick idea all the way. It is a matter of great pride that an Indian brick and mortar retail brand is showing the way to the rest of the world by creating such a world class contextual branded content and digital event.”

Millennials are now surrounded by shopping festivals from every offline and online retailer, turning exciting deals and discounts into an annual monotonous ritual. Big Bazaar wanted to break out of this clutter and create a more authentic connect with millennials who spend hours on social media everyday looking for ways to keep themselves entertained.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/24/amit.jpg?itok=iNniYqD2
Amit Adarkar, Ipsos India CEO picks up additional charge of operations director for Ipsos Asia Pacific

Ipsos India has announced that Amit Adarkar, Ipsos India CEO has taken up the additional charge of Operations Director, Ipsos Asia Pacific, with immediate effect.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/24/barkha.jpg?itok=cHCVcIBz
Barkha Beauty, an affordable luxury brand with cruelty & paraben free make-up line to set foot in India

There is nothing more exciting than adding a pop of color to our routine and make-up can do it all. It could enlighten any dull face and give a runway look, making heads turn.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/24/rayban.jpg?itok=g9cv83Nm
Ray-ban #proudtobelong

Unique paths, universal emotions: the Ray-Ban #ProudToBelong campaign spotlights the human moments that connect us and let us find our sense of belonging.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/24/sympony.jpg?itok=E9t92GGh
Symphony Limited recites global market dominance in air-cooling with new Ad Films campaign

Symphony, world’s largest air-cooler company providing environment friendly cooling solutions has launched its fresh advertising campaign that recites its world leadership in the sector.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/24/livpure.jpg?itok=JKWOVNCJ
Livpure enters into new product category with India’s 1st Smart Air Conditioners powered by HEKA technology

Livpure Private Limited, India’s fastest growing water purification brand today entered into a new product category in its consumer lifestyle portfolio with the launch of India’s first future ready Smart Air Conditioner powered by HEKA.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/24/carvaan.jpg?itok=Ve2ddr3s
Chrome Picture’s Amit Sharma directs the latest - Saregama Carvaan ‘Thank You’ TVC

Chrome Pictures recently released its latest AD production for Saregama Carvaan.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/24/ralph.jpg?itok=wS6RSGbD
Ralph Lauren unveils Earth Polo made from recycled materials

Polo Ralph Lauren is reimagining its iconic Polo shirt with Mother Nature in mind. Introducing the Earth Polo, crafted from thread derived entirely from recycled plastic bottles and dyed in an innovative process that uses zero water.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/24/Orient.jpg?itok=FhwpwcEi
Orient Electric rolls out new TVC to promote IoT-enabled air coolers

In line with its marketing strategy for the summer season, Orient Electric has launched a new TVC campaign featuring long-standing brand ambassador MS Dhoni to introduce its new range of IoT-enabled air coolers.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/24/viraj.jpg?itok=DUvTSGjz
VURoll introduces new features to transform the social media management for brands

Gurgaon based VURoll, India's first multi-channel DIY social media management platform, today introduced its latest version with new and exciting features.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories