MAM

Gulf Oil launches musical 'Dum Andar' campaign with MS Dhoni, CSK players

The music for the campaign was created by using automotive sounds

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/04/19/csk.jpg?itok=RzbOvfF9

MUMBAI: Gulf Oil Lubricants India Ltd, part of the Hinduja Group has launched its ‘Dum Andar’ campaign featuring players from the Chennai Super Kings (CSK) team of the ongoing IPL season. It is a digital-first campaign, which revolves around the idea of inner strength.

The insight originated from the question, “What makes a champion”. The brand realised that it is inner strength that differentiates a good athlete from a champion. Once the insight was identified, the marrying of the thought to the creative execution was seamless.

“Our brief to the agency was to create a campaign that combines the brand values of CSK with that of Gulf Oil and enhance the perception of our products in the minds of our customers and partners. Cricket is a passion in India and we wanted a high energy and fun route to leverage this passion on to our products, which will have a long-lasting impact on our customers” said Gulf Oil India strategic brand and marketing officer Anuradha Bose.

Gulf Oil approached Dwayne Bravo to create a peppy rap song that articulated the spirit of ‘Dum Andar’ along with his team-mates Ravindra Jadeja, Shane Watson, Harbhajan Singh, and Captain Cool MS Dhoni, who is also Gulf Oil India’s brand ambassador.

The music for the song was created by using automotive sounds giving a refreshing new interpretation to the phrase ‘Driving a car powered by Gulf Lubricants makes you feel like a rock-star’.

Through the ‘Dum Andar’ campaign, the brand wants to leverage the association to showcase the quality, endurance, and passion that are embedded in its product range.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/22/Maxxis_Tyres.jpg?itok=RdwIyQM0
Maxxis Tyres launches #PaanchSaalBemisaal campaign

Maxxis India, a sub-company of Maxxis Group, has launched an innovative digital campaign titled #PaanchSaalBemisaal for Maxxis Tyres. The core theme of the campaign is weaved around the idea that most political parties make promises without any warranty, while Maxxis 2-wheeler tyres come with...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/22/Suraja_Kishore.jpg?itok=Z5ffafRU
Suraja Kishore is new BBDO India CEO

BBDO has appointed former EVP and general manager of McCann Mumbai national and planning head at Truth Central, Suraja Kishore, as its new CEO, effective 21 May 2019. The CEO position at the agency was vacant post Ajai Jhala’s exit last year.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/22/Neha_Kulwal.jpg?itok=6P32r3Lz
Driving Digital: How affiliate marketing is helping brands across industries

To say that India is a lucrative online market will be an understatement. Home to the second-largest user base, both in terms of smartphone and internet users, the country is the fastest-growing market in the global e-commerce sector and is expected to get bigger at a CAGR of 50 per cent till 2020.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/zomato.jpg?itok=xKFm5POG
Who will be India’s next PM?

Many Indians across our diverse country of 720+ districts speaking over 120 major languages have participated in the world’s largest democratic elections.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/ipsos.jpg?itok=KgOnk76-
Ipsos India ropes in Rhuta Wekhande as CFO

Ipsos India, a leading global market research agency has appointed Rhuta Wekhande, Chief Financial Officer (CFO), with immediate effect.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/worldline.jpg?itok=IbsLPUAj
Worldline India launched “India Digital Payments Report Q1 2019”

“January was the month with the highest number of transactions in Q1 2019.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/uttam.jpg?itok=T5YLpDBF
Centuary Mattresses forays into Luxury segment with launch of ‘The Hybrid Collection’ a superior technology product

Centuary Mattresses - one of India’s leading mattress brand announced the launch of ‘The Hybrid Collection’, this luxury mattress range offers superior quality with the luxury in stylish designs.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/prasanth.jpg?itok=Q_YWveF7
Prasanth Kumar to take over as CEO GroupM South Asia from Sam Singh

GroupM Asia Pacific announced the promotion of GroupM South Asia COO, Prasanth Kumar (PK), to CEO. Sam Singh is leaving the GroupM CEO role to take on a senior role at ByteDance in India, a technology company specialising in content platforms.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/ramesh.jpg?itok=kq8H-zQ7
Ramesh Ramanathan appointed as chairman and MD of Sterling Holidays

The board of directors of Sterling Holiday Resorts Ltd appointed Ramesh Ramanathan as the chairman of the company with effect from 16 May, 2019.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories