MAM

Emirates FA Cup: Sony launches ?Heartbreaks Await? campaign

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public?itok=O0F3fnj4

MUMBAI: The Sports Cluster of Sony Pictures Network India (SPN) launches its ?Heartbreaks Await? campaign ahead of the upcoming semi-finals and finals of the Emirates FA Cup, the oldest recognized football tournament in the world.  Currently in its 136th edition, the stakes are sky high with some of the biggest clubs in English football making it to the semi-finals and competing to win the prestigious title.

The concept behind the ?Heartbreaks Await? campaign is the impending heartbreak that fans will experience as their favorite clubs clash during the semi-finals of the Emirates FA Cup. The campaign attempts to capture the scale of the fandom and resonates with die-hard fans who react to the wins or losses of their favorite teams.

Footy Fans will see all the big boys in action with league leaders Chelsea facing high flying Tottenham Hotspurs while Champions League hopefuls Arsenal and Manchester City face-off in the other tie. In the knockout stages of the tournament, both games will play out until a winner is decided. With so much at stake for fans of all four teams, by the end of it, one way or another, heartbreaks are inevitable.

Sony Pictures Network president, distribution and sports business, Rajesh Kaul, said, ?Our campaign ?Heartbreaks Await? for the Emirates FA Cup semi-finals and finals resonates with football fans across the world as extreme fan reactions are expected with the top four teams competing to claim the trophy. Our aim was to create an innovative campaign that would reach out and strike a chord with all the football fans in India. The campaign is one of our many strategies to establish the Sports Cluster of Sony Pictures Networks India as the premier destination for an unparalleled football viewing experience and the one-stop destination for International football.?

The campaign comprises two 30 second films that showcase the Heartbreak that fans are experiencing in different situations.

Hospital: A young doctor is desperately trying to revive a patient by performing CPR on him and hears the FA Cup commentary in the background. The Doctor hears that his team has missed the penalty and the tables are turned with the Doctor unconscious on the hospital bed and the patient on top of him, trying to revive him in the same manner.

Winning & Losing: We see the winning and losing fan reactions. A bunch of friends, arm-in-arm, jump up and down in unison, celebrating to the beat of a techno song because their team is winning while right in the apartment next door, a young man bangs his head against the wall in frustration to the same beat because his team is losing.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/16/rs.jpg?itok=npu6o4K2
‘Beautiful by Nature’: JOYquestions Stereotypes in a Brand New Campaign with Mouni Roy

People are conditioned into following certain pre-defined beauty standards of how a woman should look, behave and carry herself around. Physical appearance has always been the yardstick to measure a woman’s beauty

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/16/stdoud.jpg?itok=Ssn_LDuQ
India gets their first-ever international standard Motion Capture Lab

An institution in the entertainment & storytelling sector, Famous Studios once again proves its leadership position.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/hdfc.jpg?itok=3YRjH9QH
HDFC Life chooses Music to connect with young millennials

HDFC Life Insurance Company, one of India’s largest private life insurers, launched the second edition of its successful campaign #YoungandResponsible on 15 November 2018.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/droom.jpg?itok=bhQd3GhR
Droom ramps up its marketing momentum with the launch of an integrated radio/cinema campaign in major cities across India!

Droom, India’s largest and pioneering online automobile transactional platform, has today announced the rollout of an integrated marketing campaign.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/Untitled-1.jpg?itok=oDiO2ebf
Realme introduces its new visual identity system and logo

Realme, the smartphone brand that specializes in providing high quality products for youth, launched its fully upgraded Brand Visual Identity system and Logo to provide a new visual experience and emotional connection with young consumers.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/ipsos.jpg?itok=6jYANKvt
Business Entrepreneurialism sees emergence of Social Entrepreneurialism: Ipsos Survey

According to a new survey by Ipsos, a global market research agency, the traditional definition of entrepreneurialism is now undergoing a metamorphosis of sorts and is moving from pure play business entrepreneurialism and is adding a key element of social entrepreneurialism to make a definitive...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/ooyala.jpg?itok=6PiPuYqv
OOYALA JOINS SRT ALLIANCE

Ooyala today announced that it has joined the SRT Alliance, a collaboration to continuously develop the SRT (Secure Reliable Transport) protocol and technology stack for low-latency video streaming across any network.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/pro.jpg?itok=rosHl_Ad
Producers Guild of India amends by-laws Makes it mandatory for members to implement 'The Sexual Harassment of Women at Workplace' (Prevention, Prohibition and Redressal) Act 2013 (PoSH)

Mumbai: Producers Guild of India at its Extraordinary General Meeting (EGM) on 14th November, 2018 in Mumbai unanimously passed a resolution to amend its by-laws thereby making  it  mandatory  for  all those  members  who  fall  under  the  purview  of  the  The  Sexual Harassment of Women at...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/isobar.jpg?itok=f-1TWl1m
Isobar launches Sri Lanka Operations

Isobar, the digital agency from Dentsu Aegis Network, has expanded its operations to Sri Lanka.

MAM Media and Advertising Digital Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories