British Airways Indian campaign wins Hollywood award

NEW DELHI: The ?Fuelled by Love? campaign created by SapientNitro for British Airways has become the first Indian campaign to have won an award under the online video category at the A-list Awards, Hollywood. 

British Airways ?Fuelled by Love? - the bronze champion is an ad campaign for the Indian market, highlighting the airline?s sense of love, respect and sincerity to their association with India.

The A-List Hollywood Awards are one of the first creative competition of its kind in Hollywood, honouring excellence and innovation intersecting between advertising and entertainment across all platforms.

The video has crossed over 1.8 million views on Youtube till now and showcases the story of how a British Airways crew member falls in love with India during her first visit to the country and her emotional connect with one of the passengers.

Directed by Neeraj Ghaywan, the critically acclaimed director of the Bollywood movie Masaan, the British Airways ?Fuelled by Love? film went live in February this year, and follows the story of a young cabin crew member of British origin who is flying to India for the first time.

?We are extremely proud to get acknowledged for our work done for British Airways, at highly reputed international platforms such as the A-list Hollywood Awards. At SapientNitro, we strive to create connections across the physical, virtual and emotional spaces to create heart touching campaigns. It?s a great honour and I extend my best wishes to everyone involved? said SapientNitro India Chief Creative Officer K.V Sridhar (Pops).

Neeraj Ghaywan, Director of the film tweeted out to announce the news saying ? ?#FuelledByLove A campaign for @British_Airways that I had directed won a Bronze at the A List Awards, Hollywood. Thank you for the wonderful team! Agency @SapientIndia: @kvpops @endowscopy, Surjo Dutt, @theniketkumar, Tulika and Client: Priti Khurana!?

Latest Reads
Ajay Gahlaut resigns from Ogilvy India

Ajay Gahlaut, the deputy CCO of Ogilvy India and CCO of Ogilvy North has resigned from the company. 

MAM Media and Advertising People
Concept BIU Acquires the Business of Bluebytes

Concept Business Intelligence Unit (Concept BIU), one of India’s leading media monitoring agencies, has acquired the business of Comniscient Group’s Bluebytes News.

MAM Media and Advertising AD Agencies
Pump it up this holiday season with Athleisure Lifestyle

Family bonding is a complex equation given how different people belonging to the same family can turn out to be- their preferences, their tastes and their opinions.

MAM Marketing MAM
Quess Corp launches its first outdoor campaign, ‘’I AM QUESS’’ to expand brand awareness

Quess Corp, India’s leading business services provider, has launched its first outdoor campaign, ‘’I AM QUESS’’ to expand awareness and communicate with its customers directly.

MAM Media and Advertising Ad Campaigns
Brands, agencies to rewire approaches using data: CVL Srinivas, WPP

Data. A four letter word that has even the senior most executives sweating and scratching their heads. While it is a small little word, understanding how to use it, is actually very complicated. That’s why  all we’ve been hearing about in the last year is how can brands and agencies leverage the...

MAM Media and Advertising People
Hershey Kisses will now be Made in India

We’ve all been there where we ask our relatives and friends to bring us imported chocolates and candies from their trip abroad. Hershey’s Kisses have always been one such popular chocolate. The chocolates are distinct because of their unique shape and each one is delicately wrapped to make them...

MAM Marketing Brands
Social Kinnect awarded digital mandate of entire Indiabulls Group

Social Kinnect, an Indian independent digital marketing agency, has been awarded the social media mandate of Indiabulls Group. The agency will be responsible for managing the social media platforms of the entire Indiabulls Group umbrella namely - Indiabulls Housing Finance Limited (IBHFL),...

MAM Media and Advertising Account
Grapes Digital to handle digital mandate for Realme smartphones

Realme, an emerging smartphone brand that specialises in providing high quality smartphones has extended its association with Grapes Digital. In addition to the strategic communications mandate, it has also handed over the digital media mandate to the agency. Grapes will now be responsible for...

MAM Media and Advertising Account
Dentsu Aegis Network removes Kartik Iyer & 3 seniors following sexual harassment allegations

Amidst the ongoing #MeToo movement, where several allegations regarding sexual harassment and sexual assault have come to light, the media and entertainment industry isn’t left behind.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories