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Barbeque Nation campaign promotes family dining during Diwali

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NEW DELHI: Casual dining restaurant chains Barbeque Nation has launched a promotional campaign Tyohar Ek Roop Anek urging people to indulge in family dining at the restaurant this Diwali.

The campaign was conceptualised considering the excitement and bustle during Diwali and the need to unwind and spend quality time with family, possibly by dining together.

The brand has released a 38-second video, where a witty young girl is seen narrating the circumstance at her house during the festival, with her family members preoccupied in a variety of activities. In order to break the humdrum, she decides to book a table atBarbeque Nation for her family and offers them that much needed break and togetherness.To engage with customers through digital and social media, Barbeque Nation, a pioneer in India to promote ‘DIY’ (do-it-yourself) cuisine with live on-the-table grill, since 2006, is promoting the video on a number of leading platforms including Facebook and Hotstar. The video also recorded over three lakh views on Facebook within three days of the launch.

Barbeque Nation Hospitality CEO Sameer Bhasin said, “No celebration or merriment is complete without a scrumptious meal with the family! Our campaign clearly emphasises the need for each one of us to commit some time to our families amidst the festive hustle and enjoy an evening of great cuisine and relaxation.”

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