MAM

V-Guard hands digital mandate to Isobar

V-Guard hands digital mandate to Isobar

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/07/25/isobar.jpg?itok=A8g3OSLb

MUMBAI: Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the digital media partner for V-Guard.

Headquartered in Kochi, V-Guard Industries is a major electrical appliances manufacturer in India. V-Guard Industries recently unveiled its new identity and vision for the brand with a tagline that says, ‘Bring Home A Better Tomorrow'.

As part of the mandate, Isobar India along with AMNET India, the programmatic media buying division of Dentsu Aegis Network, will manage the account from its Delhi office. The agency won the account following a multi-agency pitch. 

V-Guard vice president of corporate communications Nandagopal Nair says, “V-Guard is coming off a massive brand transformation exercise, which symbolises the brand’s endeavour to be recognised as a smart, agile and a dynamic entity that will resonate with an increasingly younger India. Going forward, the brand will continue to build and invest in its digital assets. We were looking for a digital media partner who would sprint this journey with us with sharp, insightful digital led media propositions that would help build and differentiate the brand in this domain.”

Isobar India executive vice president Gopa Kumar adds, “V-Guard is a much-respected brand in the electric appliances category and we are honoured that they have chosen us to be their digital partner. We hope to work closely with the brand marketing team to strengthen their leadership in the premium segment in the coming years.”

Isobar is a global full-service digital agency known for its significant innovations in digital marketing communications.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/zomato.jpg?itok=xKFm5POG
Who will be India’s next PM?

Many Indians across our diverse country of 720+ districts speaking over 120 major languages have participated in the world’s largest democratic elections.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/ipsos.jpg?itok=KgOnk76-
Ipsos India ropes in Rhuta Wekhande as CFO

Ipsos India, a leading global market research agency has appointed Rhuta Wekhande, Chief Financial Officer (CFO), with immediate effect.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/worldline.jpg?itok=IbsLPUAj
Worldline India launched “India Digital Payments Report Q1 2019”

“January was the month with the highest number of transactions in Q1 2019.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/uttam.jpg?itok=T5YLpDBF
Centuary Mattresses forays into Luxury segment with launch of ‘The Hybrid Collection’ a superior technology product

Centuary Mattresses - one of India’s leading mattress brand announced the launch of ‘The Hybrid Collection’, this luxury mattress range offers superior quality with the luxury in stylish designs.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/prasanth.jpg?itok=Q_YWveF7
Prasanth Kumar to take over as CEO GroupM South Asia from Sam Singh

GroupM Asia Pacific announced the promotion of GroupM South Asia COO, Prasanth Kumar (PK), to CEO. Sam Singh is leaving the GroupM CEO role to take on a senior role at ByteDance in India, a technology company specialising in content platforms.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/ramesh.jpg?itok=kq8H-zQ7
Ramesh Ramanathan appointed as chairman and MD of Sterling Holidays

The board of directors of Sterling Holiday Resorts Ltd appointed Ramesh Ramanathan as the chairman of the company with effect from 16 May, 2019.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/mercedez.jpg?itok=dGl9zj7q
Mercedes-Benz India awards communications mandate to Adfactors PR

Mercedes-Benz India Pvt. Ltd. has awarded the mandate to manage its public relations and communications requirements to Adfactors PR, India’s largest public relations firm.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/cera.jpg?itok=TwdDlLNj
CERA pays tribute to homes in their new campaign

India’s leading home solutions brand, CERA, has developed a multimedia campaign featuring TV commercials, press and outdoor pieces that celebrate homes--kuch pal ghar ke naam.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/waffle.jpg?itok=nEhYioPq
London Bubble Co. celebrates the launch of its 50th Store with a range of delicious waffles at only Rs. 59 across all outlets

London Bubble Co, the eclectic bubble waffle franchise brand, achieved a milestone as it unveiled its 50th store on May 24, 2019 at Charni Road, Mumbai.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories