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Has advertising finally begun to embrace AI?

MUMBAI: Artificial intelligence (AI), a tool that uses logic to mimic the human brain, has been the buzzword in the advertising industry for quite some time now.  AI was founded as an academic discipline in the year 1956, and in the years since, the technology has experienced several waves of...

MAM Marketing MAM
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Isobar India makes hotels friendly to differently abled

Isobar India, the digital agency from Dentsu Aegis Network, has introduced the Blind Faith Upgrade, a thoughtful and cause-oriented initiative under accessible tourism. A sustainable step towards accessible tourism, it explores the challenges faced by visually impaired travellers and allows the...

MAM Media and Advertising Ad Campaigns
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Isobar bags digital mandate for LIXIL water technology

MUMBAI: Isobar India has been appointed as the digital partner for LIXIL Water Technology. Headquartered in Tokyo, LIXIL Corporation (LIXIL) operates in the housing and building industry. The brand includes a range of super premium sanitary fittings brand GROHE and other category leading brands...

MAM Marketing Brands
Isobar brings integrated video chatbot tech for Dzire

MUMBAI: Isobar, the digital agency from Dentsu Aegis Network, and Maruti Suzuki have rolled out India’s first Integrated Chatbot. Together, they have launched an innovative video banner with an in–built chatbot on select platforms. This interactive property will allow us to entertain users’ first...

MAM Marketing MAM
Isobar India Bags Digital Mandate for FOX Life and NatGeo India

MUMBAI: Isobar India has been appointed as the digital partner for Fox Networks Group's flagship channel brands, National Geographic and Fox Life. The agency will handle their digital and social media mandates. Speaking on the appointment, Fox Networks Group vice president content and...

MAM Media and Advertising Account

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