Zee TV strengthens weekends, Fear Files clocks 4 TVR

MUMBAI: Zee TV has held on to the second position in the Hindi general entertainment channel (GEC) hierarchy, adding 15 GRPs after strengthening its weekend programming.

As per TAM data (C&S, 4+, HSM) provided by the Hindi GECs, Zee TV recorded 253 GRPs. The new paranormal show of the channel, Fear Files, has garnered 4 TVR while DID lil Masters has improved in ratings. The Saturday (14 July) episode of DID registered 5.2 TVR while the Sunday (8 July) episode got 4 TVR. Interestingly, Zee TV is at No.1 in the weekend primetime programming and is at par with Star Plus in weekday primetime programming.

Star Plus, even after a loss of 22 GRPs, continued to lead the genre with 276 GRPs. In the previous week, Star Plus had aired IIFA Awards that had helped the channel add 33 GRPs. However, leading fiction properties of the channel have seen a rise in viewership.

Colors, meanwhile, maintained its status quo on the GEC ladder. The Viacom18 channel added five GRPs to its last week’s tally to register 235 GRPs. The channel’s three fiction properties - Uttaran (3.2 TVR), Balika Vadhu (4.3 TVR) and Sasural Simar Ka (2.9 TVR) - continue to rule their respective slots.

Sony Entertainment Television (Set) also added 15 GRPs to end the week with 222 GRPs. Its fiction show Bade Achhe Lagte Hain has become the slot leader with 3.7 TVR (last week 2.6). The addition of eyeballs can be attributed to the five-year leap the show has undergone.

Sab with 123 GRPs (last week 125) is at No. 5 while Life OK continues to occupy the sixth position with 114 GRPs (last week 103).

Sahara One with 39 GRPs (last week 31) remains at the bottom of the ladder.

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