Zee TV highest gainer in week 6 of 2013; Star Plus retains top spot

MUMBAI: Zee TV was the only Hindi GEC with significant gains in week six of 2013 at 243 gross rating points (GRPs), allowing it to narrow the gap with leader channel Star Plus.

Zee TV added 29 GRPs to week five’s 214 GRPs and maintained its No. 2 position in the Hindi general entertainment channel hierarchy. The jump is the combined result of all the regular shows (weekend and weekdays) gaining or maintaining the ratings and a fair performance of the weekend properties -- English Vinglish 1.1 GRP for 12 noon airing and 1.6 GRP for 8.00 pm airing; Fear Files 1.2 GRP on Sunday and 2.3 on Saturday; and the Valentines Event that raked in 3.2 GRPs.

Star India’s Hindi GEC Star Plus continued to lead the ratings race at 264 GRPs, though it did suffer a loss of 17 GRPs from the trailing week.

There has been no change in the pecking order of GECs since last week as Colors takes the third spot with 206 GRPs (week five – 210 GRPs).

Sony Entertainment Television gained one GRP to reach 160 GRPs and maintained its position at number four, according to TAM data (HSM including 5 new LC1 markets, C&S, 4+) for the week ended 9 February, sourced from a Hindi GEC.

While last week saw Star Plus as a big leader with a lead of 67 GRPs, this week the gap between number one and number two narrowed to 21 GRPs. Consequently, the gap between the second and third place increased from four GRPs in week five to 37 GRPs in week six.

Zee gained seven GRPs for the weekday primetime slot (7.00 pm to 11.30 pm) to collect a total of 115 GRPs from this band. In the weekday afternoon slot too, Zee was the highest gainer (four GRPs) at 27 GRPs as was the case in the weekend primetime slot where it gained four GRPs to collect 36 GRPs in all.

Star Plus gained six GRPs in the weekday primetime slot (total 119 GRPs), two GRPs in the weekday afternoon slot (total 24 GRPS) and lost 16 GRPs in the weekend primetime slot (total 39 GRPs).

In the case of Colors, the channel lost 12 GRPs in the weekday primetime slot (total 98), gained two GRPs in the weekday afternoon slot (total 18 GRPs) and gained 11 GRPs in the weekend primetime slot (total 40 GRPs).

Sony remained more or less stable from week five to week six shedding just three GRPs in the weekday primetime band (total 45), gaining one GRP (total 13 GRP) and losing two GRPs (total 40 GRPs) in the weekday afternoon and weekend primetime segments respectively.

Zee’s show Sapne Suhane Ladakpan KE was the highest rated show for week six at 4.3 TVR (3.8 TVR), followed very closely by Star Plus’ Diya Aur Bati Hum at 4.2 TVR (4.3 TVR). Star’s Saathiya Saath Nibhaana raked in 3.6 TVR (3.9 TVR) while Zee’s daily soaps Qubool Hai (3.1 TVR) and Pavitra Rishta (3.3 TVR) both got ratings of 3.3 TVR. CID continued to be Sony’s top performing show with 2.8 TVR, unchanged from week five. Star Plus’ dancing reality show Nach Baliye raked in 3.0 TVR (3.5 TVR) while Sasural Simmar ka on Colors earned 3.1 TVR (4.0 TVR).

Star India’s second GEC Life OK gained three GRPs to reach 124 GRPs in week six (week five – 121 GRP) while Sab TV lost two GRPs to end up at 132 GRPs in week six.

Latest Reads
EliteMatrimony signs R Madhavan

The premium matchmaking service for the upper crust in India, EliteMatrimony, has launched a new TV commercial starring actor R Madhavan.

MAM Media and Advertising People
Parle 20-20 tickles a funny bone to reward positive thinking

Parle Products, India’s favourite FMCG brand has launched a new campaign titled, ‘Taste mein 20 out of 20’ for its leading cookie brand, 20-20.

MAM Media and Advertising Ad Campaigns
IKEA launches first campaign in India

We all know by now that Swedish brand IKEA is all set to foray into the Indian market. The launch of the brand has been a much awaited one.

MAM Media and Advertising Ad Campaigns
IdeateLabs beefs up leadership team with two senior appointments

Digital marketing agency IdeateLabs has appointed Ruchika Kumar and Pallavi Naidu as business heads at its Mumbai office. Together, they will focus on expanding the agency’s business verticals through geographies, managing project P&Ls, forging existing and new business partnerships, building...

MAM Media and Advertising People
McCann terminates global CCO Jeremy Perrot

Based on employee complaints for violating the company’s code of conduct, McCann Health’s global chief creative officer Jeremy Perrott has been terminated.

MAM Media and Advertising People
Syska Group appoints Amitabh Bachchan as brand ambassador

Syska Group, a home grown brand, which has entered the wires and cables segment in India, has recently taken Amitabh Bachchan as the brand ambassador with campaigns to kick start on television screens very soon.

MAM Media and Advertising People
McCann Worldgroup hires Abhishek Chaswal as executive creative director

McCann Delhi hires Abhishek Chaswal as executive creative director. He has got 16 years of experience and has worked in the advertising field with agencies like Result McCann, Percept, Euro RSCG, Leo Burnett, Cheil & Contract. His last tenure was with Enormous.

MAM Media and Advertising People
Zomato announces Rohithari Rajan as new global head Ad Sales Business

In a recent development, Zomato has appointed Rohithari Rajan as business head, global ad sales.

MAM Media and Advertising People
Multiplex association says no order from govt about allowing outside food in theatre

A relief has been granted to cine-goers when a Maharashtra minister stated in the state assembly on Friday that there is no ban on people carrying outside food into cinema theatres.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories