MUMBAI: Cut and snip. That‘s what global advertising agency group WPP is resorting to in the midst of rising costs and a tough economy.

It is proposing to outsource the jobs being done by those being chopped from its North American operations - mainly in the finance and billing area -- to India, reports Ad Age. And the likely Indian beneficiary: Genpact.

The report in Ad Age stated that all together around 100 professionals will be eased out of the agency network in the US in the coming months, and it covers Ogilvy & Mather, JWT, Grey, Y&R and Wunderman.

Ogilvy is expected to drop 85 professionals in the next 18 months; Grey as many as 30 people beginning in mid-2012, while JWT could dunk 16 people or fewer.