MAM

WPP bullish on Olympics, fiscal rev up 7.4% to ?10.02 bn

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/12/20/Olympics.jpg?itok=NaiHie8E

MUMBAI: WPP, the world‘s biggest advertising group, has posted a net profit of ?916.5 million for the fiscal ended 31 December, up 38.7 per cent over the earlier year, and expects the Olympics to give it a further boost this year.

WPP‘s strong performance in a slowdown year has been led by companies spending towards brand building in emerging markets. It has also managed to protect its market share in the matured markets.

Revenue grew by 7.4 per cent to ?10.02 billion, from ?99.33 billion in the previous fiscal.

Geographically, the Asia Pacific, Latin America, Central and Eastern Europe and Africa and Middle Eastern region posted maximum year-on-year growth in revenue at 12.5 per cent. The total revenue from the region was ?2.95 billion in 2011 as compared to ?2.62 billion in 2010.

Meanwhile, UK registered a growth of 8.8 per cent recording an revenue of ? 1.18 billion as opposed to ?1.10 billion in 2010.

The Western Europe region grew at 7.7 per cent with the revenue increasing from ?2.23 billion in 2010 to ?2.51 in 2011.

The region to show least growth was North America with 2.7 per cent increase in revenue. The region’s revenue for 2010 was ?3.3 billion while in 2011 it registered revenues of ?3.39 billion.

Sector wise, the group’s advertising and media investment management wing brought in revenue to the tune of ?4.12 billion in 2011, up 11.4 per cent compared to ?3.73 billion in the year ago period.

The consumer insight business grew marginally (at 1.1 per cent) to ?2.5 billion.

The PR and public affairs business recorded growth of 4.8 per cent earning the group ?886 million in 2011, compared to ?845 million in 2010.

The branding and identity, healthcare and specialist communications sector brought in a revenue of ? 2.5 billion, marking a growth of 8.5 per cent from last year’s ?2.3 billion.

In the fiscal under review, the WPP group made 24 acquisitions and investments in new markets, 32 in new media and eight in consumer insight. The remaining seven acquisitions were driven by individual client or agency needs.

WPP said the group’s budget for the year 2012 would be made on conservative basis and will reflect on the faster growing geographical markets like the APAC, Latin America, Africa and Central and East European markets. The focus will be on increasing the revenues and gross margins faster than the industry average.

The London Olympics, the Uefa Football Championships and November’s US Presidential Elections alone will grow advertising revenues by 1 per cent this year, helping WPP to meet its budgeted forecast of 4 per cent revenue growth, the group stated.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/Kantar.jpg?itok=xfY0XRLu
81% Indians find ads intrusive: KMB study

MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers are much more critical than marketers about campaign connectivity. Also, less than half of all campaigns take full advantage of different channels...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/Vivo_0.jpg?itok=fExeXtdx
Vivo YouTube campaign saw better response using Vogon

MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign - ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/bigbazzar.jpg?itok=0GsnoZ_x
Big Bazaar launches game to promote R-day sale

MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India....

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/inito.jpg?itok=AwQJneLI
Inito gives anxious couples hope through its new ad

The desire to have children is something that is harboured by millions of couples. But, in the eagerness to do so, many times this whimsical process ends up becoming strenuous and stressful for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/Deloitte.jpg?itok=4oU7Xx11
Vernacular content consumers to be 2.5 times English by 2021: Deloitte

MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/break.jpg?itok=NI2aMi1o
IAA's new initiative seeks to end rigidity in office timings

A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and CEO of Lodestar India, at the helm. Dias lost two colleagues in separate accidents related to railways...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/pvr.jpg?itok=x_vsjB5p
PVR promotes cleaner air

MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/Pursuite.jpg?itok=rXkZMDm4
Pursuite.com forays into furniture

MUMBAI: In a move to further expand its product categories, Pursuite.com, India’s first B2B e-commerce platform for hospitality procurements has announced its entry into furniture, fixture and equipment (FF&E) segment.  With over 50 brands and more than 5000 products from across the globe,...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/Digital.jpg?itok=LM0bBxXP
Digital will be core of ad budgets by 2020: DAN report

MUMBAI: The increasing penetration of digital media in India is creating huge opportunities for marketers to reach out to untapped audiences in newer ways than before. Marketers are getting innovative with the way they choose to advertise to their audience.

MAM Media and Advertising Digital Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories