WPP acquires majority stake in digital agency KKLD GmbH

MUMBAI: WPP‘s German-based marketing services network, Commarco GmbH, has acquired a majority interest in KKLD GmbH.

KKLD is a German-based digital agency that specialises in brand and digital communication strategies, creative solutions, eCommerce and social media. It is based in Berlin and employs 30 people in its offices in Germany and New York. The clients of KKLD include BMW, MINI, Baume and Mercier, Bayer and Swarovski.

According to the company, KKLD‘s unaudited revenues for the year ended 31 December 2011 were approximately $4.97 million, with gross assets at the same date of approximately $4.49 million.

This investment continues WPP‘s strategy of developing its services in fast-growing and important markets and sectors and strengthening its capabilities in digital media.

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