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Volkswagen unleashes the powerful Polo GT TSI on Indian roads

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MUMBAI: Volkswagen which believes in ‘Maximum power, minimum consumption‘ has launched its new TVC.

The TV commercial has been created by DDB Mudra

Volkswagen Group India has launched Polo GT TSI ‘lives up to every bit of it‘ on 29 April. The car has 7-speed DSG (Direct Shift Gearbox) transmission, a first for small cars in India. With a 1.2 liter engine, the GT‘s power output boasts a surprising 77 kW @ 5000rpm and a maximum torque of 175 Nm @ 1500-4100 rpm.

Talking on the launch, Volkswagen Passenger Cars MD Arvind Saxena said, "The new Polo GT TSI is the perfect answer to a lot of customer demands as it combines maximum power with minimum consumption. The whole campaign works on this idea and translates it in a creative and innovative way."

The TVC opens with a young boy mesmerised by his ‘Super Dad‘ who can do anything. He observes his father performing tasks everyday around the house. The TV commercial ends when the father‘s car is showcased, which is the ‘powerful‘ new Polo GT TSI and then it reveals why the son thinks his father is a superhero.

Commenting on the film, Chairman & DDB Mudra Group CCO Sonal Dabral said, "It‘s always rewarding to create work for Volkswagen. An iconic brand with its own distinct voice of telling insightful human stories with wit and intelligence. This latest piece of work for the powerful Polo GT is one such story. We‘re very proud of this new TVC and I‘m sure not just Super dads, but everyone will fall in love with it.‘

DDB Mudra Group executive creative director Louella Rebello added, "This one‘s been a joy to make. It‘s an endearing and fun way to say power and how that is interpreted through the eyes of a child."

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