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Muscleblaze celebrates 'never-say-die' attitude in latest campaign

We are a culture that has always placed a premium on intellectual pursuits rather than athletic ones. In this culture, fitness and sports enthusiasts have always been considered unusual, sometimes even aberrations.

MAM Media and Advertising Ad Campaigns
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Peter England aims at being relevant to youth

MUMBAI: Peter England is desirous of strengthening its appeal among the newer generation of users while retaining the same core principles on which the legacy of the clothing brand has been built. Its latest campaign marks a big shift in tonality/brand conversation distinct from earlier messaging.

MAM Media and Advertising Ad Campaigns
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Max2 creates campaign to rediscover your cherished bonds

MUMBAI: Sony Max 2 wants to break the clutter with its latest TV campaign titled ‘Kuch filmon ka jadu kabhi kam nahi hota’ (some movies never lose their magic touch). DDB Mudra is the agency that has lent its talent to three-year-old baby from Sony Pictures Network India.

MAM Media and Advertising Ad Campaigns
Lintas' Tushar Pal joins Law & Kenneth Saatchi as ECD

MUMBAI: Tushar Pal has joined Law & Kenneth Saatchi and Saatchi from Lowe Lintas. He has over 15 years of experience across agencies like DDB Mudra, Ogilvy, FCB Ulka & Lowe Lintas previously. He will be based out of the Gurugram office of the agency. He has worked on brands like Vivo Smart...

MAM Marketing MAM
GST benefits come with ‘daunting’ compliance & increased paperwork, say sector stakeholders

MUMBAI: Even as the government has been attempting to convince the industry and the average tax-paper that the goods and services tax (GST) being implemented from 1 July 2017 will help not only in curbing price rise and simplifying taxation procedures, the broadcast and entertainment industry has...

Regulators I&B Ministry

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