MUMBAI: Television Eighteen has appointed a chief executive officer for its yet-to-launch Home Shopping Network. Pepsi Foods Ltd executive VP- sales Sundeep Malhotra has been named as the CEO for the Home shopping channel.

At Pepsi Foods LTD, Malhotra was spearheading Modern Trade & On Premise channels for Pepsi's Indian subcontinent beverage businesses. Apart from his five year stint with PepsiCo, he also has over 15 years of experience in the retail industry, working with companies like Bata and Benetton, informs an official statement.

Early this year, TV18 had announced the launch of the Home Shopping Network in association with the SAIF Partners.

According to TV18 CEO Haresh Chawla says "Sundeep brings with him an immense knowledge of both consumer behaviour and fast changing channel and sales dynamics which are critical for this business. I am confident that his robust consumer orientation and his diversified retail and organised trade experience, will give Home Shopping Network a cutting edge."