MUMBAI: Creativeland Asia, which has set-up base in Delhi, has commenced operations here with the creative duties for HomeShop18.

Creativeland Asia founder and creative chairman Sajan RaJ Kurup said, ?Finally, I have an answer to everyone who has been asking me when will Creativeland set-up in Delhi. I am looking at this market with great enthusiasm and passion. We are currently in the process of structuring our operations.? Recruitment announcements surrounding the new operations will follow soon.

HomeShop18 founder and CEO Sundeep Malhotra said, ?We like the work done by Creativeland Asia and their approach to brand building, and found synergy in our mutual thinking. We believe that in Creativeland Asia, we have brand partners who would be able to help take our brand development plans forward.?

?Online retail is an exciting category to build brands in. I have been waiting to wield the Creativeland magic in this category. Creativeland looks forward to working on HomeShop18,? Kurup added.

MUMBAI: HomeShop18, on-air and online retail brand, has appointed Rashmi Berry as its chief marketing officer.

Berry will be responsible for building and establishing ?HomeShop18? brand across the business verticals of TV, web and mobile.

HomeShop18 CEO and founder Sundeep Malhotra said, "We are excited to have Rashmi on board. Her rich marketing background and deep understanding of consumer behaviour will contribute immensely in further consolidating our brand and entrenching us deeper with our continuously expanding consumer base."

Berry added, "I am excited at the opportunity to further strengthen the HomeShop18 brand, a well established market leader in the TV home shopping space and one of the fastest growing e-commerce brands, since its launch last year. Virtual retail in India is going through an explosive phase of growth with increasing penetration, technology innovations, product range expansion & increasing competition. I look forward to the exciting journey as homeShop18 achieves leadership not only in market share, but also in mind share."

Prior to this, she was with HT Media Group, where she had launched Fever FM, an HT-Virgin Radio Collaboration and the news portal Hindustantimes.com. She subsequently moved as business head for Hindustantimes.com, Livehindustan.com and HT Mobile.

Berry comes in with over 18 years of strategic and operational experience in branding and marketing across industry verticals. Prior to joining HT Media Group, she had also worked with The India Today Group and Star India.