Mumbai: The total advertising volumes on television grew two-fold in May 2022 compared to the same period in 2020(May 2020), according to the latest report by TAM AdEx.

The report showed that ad volumes grew by 73 per cent in May’21 compared to May’20 and 100 per cent in May’22 compared to May’20.

More than 3800 categories, 2415 advertisers and 370 categories advertised in May 2022.

Reckitt, Hindustan Unilever, Brooke Bond Lipton were the top three advertisers in May 2022. Godrej Consumer Products, Ponds India, Cadburys India, ITC, Coca Cola India, Pepsi Co and Amazon Online India were also among the top ten advertisers. The top ten advertisers contributed to 35 per cent share of ad volumes in May.

The top advertising categories on TV were toilet soaps and toilet/floor cleaners with Lizol All In 1 being the top brand followed by Dettol Intense Cool Soap.

Three new categories including aerated soft drinks, tea and retail outlets – jewellers emerged in the top ten category advertisers. Retail outlets – jewellers saw the highest surge in ad volumes with 12x growth followed by paints which saw 7.4x growth in May 2022 as compared to May 2021.