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TME-MPG to handle Parle media duties

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MUMBAI: Manufacturers of biscuits and confectionery products, Parle, has shifted its media account from Maxus-TME to TME-MPG.

Top sources in the agency confirmed the news to Indiantelevision.com.

 

The size of the business is estimated to be Rs 500 million.

Earlier TME was handling the confectionery part of the business while Maxus was looking after the biscuits and snacks range.

 

The company had put its media mandate to review in May 2010 which ended the long-standing Parle-TME India partnership. In July 2010, Maxus India won the entire Parle Products portfolio and eventually Parle brought back TME.

 

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