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Parle-G's new campaign celebrates the unsung hero of biscuits

MUMBAI: Parle Products, India's leading manufacturer of biscuits and confectionery, has partnered with Taproot Dentsu, the creative agency from Dentsu Aegis Network India, to launch a series of five films for its flagship brand Parle-G.

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Parle Products eyes China for next phase of growth

MUMBAI: The girl with the glucose biscuit is probably the most iconic image after the Amul butter girl in India. The Parle-G girl is a part of the Parle Products family that has been in existence since 1929, founded by the Chauhan family in Vile Parle, Mumbai. Until a few years ago, as you crossed...

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Publicis co Zenith wins Lactalis' media duties

MUMBAI: As part of a global multi-agency pitch, Zenith has won the media duties of French dairy giant Lactalis. Zenith now handles the business in 26 countries, which includes India...

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Parle mandates Zenith with media duties

MUMBAI: Parle Products has entrusted Zenith India (Publicis Media) its media planning and buying duties after a multi-agency pitch. Parle has a portfolio of iconic brands spanning the categories of biscuits, confectionery, snacks, rusk and chocolates.

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