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Taproot Dentsu innovates with Airtel’s life-saving wallpapers

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MUMBAI: Taproot Dentsu, the creative agency from Dentsu Aegis Network, has partnered with Airtel, India’s leading telecom service company, with an innovative solution for people who become unfortunate victims of accidents.

In an accident or medical emergency, one may want to help, but there is no way a stranger can reach out to the victim's family because the phone contacts are stuck behind pass codes. Howsoever a person wishes to be a Good Samaritan, this is one wall no one can get beyond.

That’s where Taproot Dentsu’s innovation comes in. The Life Saving Wallpapers help everyone make mobile wallpapers with emergency contacts and blood group, so that that information remains accessible without having to unlock the screen. Dentsu WebChutney, Airtel’s Digital partner, supported the idea with flawless execution.

Taproot Dentsu (Gurgaon) creative head Titus Upputuru adds, "At Dentsu Aegis Network, we are innovating the way brands are built in today’s world. In the unfortunate circumstance of an accident, when the victim becomes unconscious or is badly injured, there is no way people can reach out to the victim’s family and friends because the contacts are hidden behind the phone’s passcode. That’s where Airtel’s Lifesaving Wallpapers come handy. All the important data such as emergency contact numbers and blood group details are now available on the phone screen through the customized wallpapers, so that people can reach out to those who need to be contacted and help the victims. Across India, people are benefitting from this initiative. Who thought Wallpapers can save lives, but in today’s world it is possible.”

Airtel Lifesaving Wallpapers is a mobile-first site, which embeds emergency info on mobile wallpapers, irrespective of your phone or network. It is provided to people via social media. The campaign is supported by social media posts, retail posters and other collaterals, at different points of contact with people at large.

The idea won two Gold awards at the recently concluded Goa Fest 2017, India’s best advertising festival.

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