MAM

Taproot Dentsu innovates with Airtel?s life-saving wallpapers

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public?itok=O0F3fnj4

MUMBAI: Taproot Dentsu, the creative agency from Dentsu Aegis Network, has partnered with Airtel, India?s leading telecom service company, with an innovative solution for people who become unfortunate victims of accidents.

In an accident or medical emergency, one may want to help, but there is no way a stranger can reach out to the victim's family because the phone contacts are stuck behind pass codes. Howsoever a person wishes to be a Good Samaritan, this is one wall no one can get beyond.

That?s where Taproot Dentsu?s innovation comes in. The Life Saving Wallpapers help everyone make mobile wallpapers with emergency contacts and blood group, so that that information remains accessible without having to unlock the screen. Dentsu WebChutney, Airtel?s Digital partner, supported the idea with flawless execution.

Taproot Dentsu (Gurgaon) creative head Titus Upputuru adds, "At Dentsu Aegis Network, we are innovating the way brands are built in today?s world. In the unfortunate circumstance of an accident, when the victim becomes unconscious or is badly injured, there is no way people can reach out to the victim?s family and friends because the contacts are hidden behind the phone?s passcode. That?s where Airtel?s Lifesaving Wallpapers come handy. All the important data such as emergency contact numbers and blood group details are now available on the phone screen through the customized wallpapers, so that people can reach out to those who need to be contacted and help the victims. Across India, people are benefitting from this initiative. Who thought Wallpapers can save lives, but in today?s world it is possible.?

Airtel Lifesaving Wallpapers is a mobile-first site, which embeds emergency info on mobile wallpapers, irrespective of your phone or network. It is provided to people via social media. The campaign is supported by social media posts, retail posters and other collaterals, at different points of contact with people at large.

The idea won two Gold awards at the recently concluded Goa Fest 2017, India?s best advertising festival.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/13/kkr.jpg?itok=BQrrzrn4
KKR announces Kaustabh Jha as new Head of Marketing

Kolkata Knight Riders announces the appointment of Kaustubh Jha as Head of Marketing. Kaustubh comes with over 10 years of experience in partnerships, content marketing and campaign management. He joins KKR from ESPN, where he was leading brand and content marketing for both ESPN Cricinfo and ESPN...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/13/havmor.jpg?itok=fPaeo2wm
Havmor appoints Anindya Dutta as managing director

Havmor, India’s leading ice cream brand and a wholly owned subsidiary of South Korean conglomerate Lotte Confectionery, has appointed Anindya Dutta as its new managing director.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/13/mangaldeep.jpg?itok=p_beeGCg
Mangaldeep's conversation with God with Bhumika Chawla

ITC’s leading incense stick brand, Mangaldeep, has launched a unique ‘slice of life’ campaign that depicts everyday conversations with God.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/13/meidabazar.jpg?itok=-99-GgVe
Medikabazaar hires senior leadership team in line with its growth plans

Medikabazaar, India’s leading B2B online aggregator for medical supplies recently announced the appointment of Dr. Akash Rajpal as Executive Vice-President, Marketing and Product Management.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/13/birla.jpg?itok=QzOGUOrn
Birla Ayurveda launches medicines and personal care products

Birla Ayurveda, a part of the Yash Birla Group, launched its collection of personal care products and medicines.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/13/dd.jpg?itok=UyHZywlk
Hindware Atlantic Water Heaters launches first campaign

The TVC highlights O'Pro Protection Technology & Titanium Core Shield that enhances the life of water heaters.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/13/bms.jpg?itok=snzs1g2y
BookMyShow appeals to parents on Children's Day

This Children’s Day, BookMyShow has a special message for all parents.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/13/godrej.jpg?itok=lQTO1E4-
Godrej Appliances wants to break gender roles this Children’s Day

This children’s day, Godrej Appliances brings #LetsStartRight, a campaign questioning the prevalent mindsets in the Indian society in terms of set gender roles and emphasising the need to break free early.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/13/adobe.jpg?itok=euUONIiU
Experience Driven Businesses Likely To Grow Revenue 1.8x Faster Than Other Companies: Adobe – Forrester APAC Research

New Adobe-commissioned research has confirmed that brands which invest in experience transformation across people, processes and technology,

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories