Starwood Hotels is Delhi Daredevils' principal hospitality sponsor

MUMBAI: The IPL fever is enticing international hospitality chains.

Close on the heels of Marriott India Hotels & Resorts’ sponsorship deal with Rajasthan Royals comes the Starwood Hotels and Resorts’ agreement with the Delhi Daredevils.
Starwood will be the principal hospitality sponsors for the team as they tour around the country to play their matches.

GMR Sports COO Amrit Mathur says, “We look forward to a long and fruitful association with Starwood. They are as passionate about cricket as we are.”

With IPL fever at its zenith, hospitality chains feel it’s the right time to associate with it as part of their brand building exercise.
“We are very excited about our partnership with GMR Sports as an associate sponsor for the Delhi Daredevils team. We see this as an opportunity to connect with the Indian audience, engage with them at different levels and leverage this opportunity to drive visibility and generate interest and hype for our brands and in GMR we found the perfect partner,” stated Starwood Asia Pacific Hotels and Resorts
managing director India and regional VP South Asia Dilip Puri.

The visibility for the hospitality brand is promised by the Starwood’s Westin brand logo being carried on the players’ jersey.
“During this IPL season we will be celebrating the spirit of the game across our 31 hotels in India which include Westin, Le Meridien, Sheraton, Luxury Collection, Four Points by Sheraton and Aloft, with exciting offers,” added Starwood Asia Pacific Hotels and Resorts regional director of sales and marketing South Asia Rajan Bahadur.

Latest Reads
Gulzar lightens up Luminous's Diwali

MUMBAI: Luminous has launched a unique social campaign that celebrates a part of Diwali that we often forget to talk about. While most Diwali campaigns talk about spending and splurging, others talk about the display of lights and fireworks across the country. This campaign, however, goes away from...

MAM Marketing MAM
Multi-media ad campaign to popularise gold coin

A year after it was first launched, a multimedia advertising campaign is being launched to drive awareness around Diwali on the availability of the Indian gold coin by the Mines and Minerals Trading Corporation along with World Gold Council. Being launched this week, the campaign will cover...

MAM Media and Advertising Ad Campaigns
Vizeum launches Binary, special advisory unit for media clients

“Media business is, in the short term, headed for a tipping point, driven by the changing consumer-media interface,” emphasises Vizeum India MD Shripad Kulkarni, who strongly believes that media companies need a definitive transformation strategy in place now.

MAM Media and Advertising Media Agencies
Havas Media bags Rs 15-cr Sujata account

MUMBAI: Havas Media Group India has bagged the integrated media duties of Sujata, an Indian Consumer Electronics & Home Appliances brand for Juicer Mixer Grinders. The incumbent on the business was Exposure Media. The account will be handled out of Gurgaon office led by Uday Mohan. The...

MAM Media and Advertising Account
TV festive ad spend to reach Rs 8000 cr; experts divided

MUMBAI: The festive months of October and November are welcome months not just for you and your family, but for most Indian brands as well. After all, they eagerly wait for this early window when consumers loosen up their purse strings and put their Diwali bonuses to good use, aka, shopping.

MAM Marketing MAM
Amagi partners with BARC India to offer monitoring of geo-targeted TV ad-campaigns

Amagi Media Labs has entered into a partnership agreement with India’s apex television viewership monitoring body BARC India to help advertisers monitor geo-targeted ad-campaigns of brands across TV channels.

MAM Media and Advertising AD Agencies
iProspect conceptualises unique digital video for ICICI two-wheeler insurance

iProspect India has conceptualized and executed a unique digital video for ICICI Lombard General Insurance in their latest campaign on two-wheeler insurance.

MAM Media and Advertising AD Agencies
eBay engages consumer with live game on FB

MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable...

MAM Media and Advertising Ad Campaigns
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories