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Star Plus stays at the top; Colors a GRP away from Zee TV

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MUMBAI: Continuing to maintain its lead in the Hindi general entertainment space, Star Plus added six gross rating points (GRPs) to its last week’s tally to register 271 GRPs in the week ended 9 March.

As per TAM data (HSM including 5 new LC1 markets, C&S, 4+) sourced from a channel, Star Plus’ Saraswatichandra saw improvement in ratings. The show rated 2.5 TVR in its second week of airing as compared to 2.1 in the first.

The other shows of the channel like Saathiya Saath Nibhana (3.5 TVR) and Pyaar Ka Dard (3.6 TVR) also added eyeballs. It had a special episode of ‘Ek Hazaaron Mein‘ which got a rating of 1.7 TVR on Saturday (9 March).

Zee TV held on to the second spot, despite the loss of 11 GRPs. Most of the shows witnessed a dip in viewership. The ratings of India’s Best Dramebaaz too fell from 4.4 TVR to 3.5 TVR. The channel closed the week with 215 GRPs.

Just a GRP away from Zee TV is Colors that lost six GRPs to end the week with 214 GRPs. The channel had aired ‘The Mirchi Music Awards‘ on 3 March that clocked 2.1 TVR at the 8 pm slot.

Sony Entertainment Television (Set) recorded 155 GRPs in the last week, down 15 GRPs from the previous week. The loss can be attributed to poor performance of few of the fiction shows of the channel like Khoobsurat (0.6 TVR) and Bade Achhe Lagte Hain (1.8 TVR).

Following Set is its sister channel Sab that lost three GRPs to clock 135 GRPs. Life OK too lost around six GRPs to collect 126 GRPs in the latest week of TAM ratings.

Life OK recently launched Balaji Telefilms‘ show (a promotional event for Balaji’s upcoming movie ‘Ek Thi Dayan’) Ek Thi Nayika, which debuted with 1 TVR on Saturday 9 March.

Sahara One with 24 GRPs (24 GRPs) remained at the bottom of the ladder.

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