Star Plus bounces back, Zee TV in 2nd position

MUMBAI: Star Plus bounced back to the top position among Hindi general entertainment channels (GECs) in the penultimate week of 2012. It was at number two position in the previous two weeks, with the top slot occupied by Colors.

In week 51, as per TAM Media Research data for C&S 4+, sourced from Hindi GECs, Star Plus maintained status quo in terms of ratings with 231 GRPs. Its shows like ‘Saathiya Saath Nibhana‘ (5.1 TVR), ‘Yeh Rishta Kya Kehlata Hai‘ (4.6 TVR) and ‘Pyar Ka Dard‘ (3.8 TVR) have seen marginal rise in ratings while others like ‘Diya Aur Bati Hum‘ (4.4 TVR), and ‘Ek Hazarome Meri Behena hai‘ (1.7 TVR) have seen a slight dip.

Star Plus could see a spike in viewership next week as it is all set to launch its popular celebrity dance show ‘Nach Baliye‘ on 29 December.

Following Star Plus is Zee TV that added 35 GRPs to its last week‘s tally to register 226 GRPs. The channel had aired Mahasangam (mega episodes) combining two of its daily soaps ‘Sapne Suhane Ladakpan Ke‘ and ‘Rab se Sona Ishq‘ from 17 December to 21 December.

The two shows on Zee TV collectively ran for an hour every day and clocked an average of 4.5 TVR in the week ended 22 December. Zee TV‘s fiction properties like fear Files (2.3 TVR), ‘Pavitra Rishta‘ (3.8 TVR) and ‘Hitler Didi‘ (3.1 TVR) have seen a rise in viewership.

Taking the number three position among Hindi GECs in week 51 is Colors with 223 GRPs (previous week 239). The channel had launched ‘Jai Jag Janani Maa Durga‘ in the 7 pm slot that debuted with 1.6 TVR on 17 December. The fall in viewership of the channel in week 51 can be attributed to the high-points in the shows like ‘Balika Vadhu‘ and ‘Madhubala‘ in earlier weeks. The two shows had ratings of 4.8 TVR (previous week 5.8) and 3.9 TVR (previous week 4 TVR) respectively in week 51. The other shows of the channel too saw a marginal dip in viewership, while reality show ‘Bigg Boss‘ continues to average 2.5 TVR as in the previous week.

Sony Entertainment Television lost nine GRPs compared to Week 50 to notch 193 GRPs. ‘Kaun Banega Crorepati‘ continues to gain traction as it rated 3.4 TVR. The channel‘s crime-based properties ‘C.I.D‘ (3.4 TVR) and ‘Crime Patrol‘ (2.7 TVR) too continue to garner viewership. However, its shows ‘Adaalat‘ (1.9 TVR), ‘Kya Hua tera Vaada‘ (1.5 TVR) lost eyeballs. Comedy Circus saw increase in numbers as it ended the week with 3.1 TVR (previous week 2.5).

Next in the ranking is Life OK, which saw addition of 15 GRPs to its previous week‘s tally to record 144 GRPs in week 51. The channel had aired the maha-episode of Mahadev on 16 December that gave the show the spike.

Sab, the second GEC from Sony, is just a GRP behind Life OK with 143 GRPs (last week 140).

Sahara One ended the week with 24 GRPs (last week 23).

Latest Reads
Food Habits of Indians: Ipsos Study 74% Indians are content with their current body weight; 63% Indians are willing to eat a plant based substitute for meat The study busts myths about Indians

According to a new study by Ipsos that explores world’s food habits, insights about Indians are particularly interesting as they bust myths about food habits of Indians

MAM Marketing MAM
91% Indians to spend more on e-com sites in 2019

Factors like growing traffic congestion across the cities are prompting more and more people to shop online reveals the business and brands predictions report 2019.

MAM Marketing Brands
Celebrating the self, Blenders Pride Fashion Tour 2018-19 arrives in Mumbai

The 14th edition of the Blenders Pride Fashion Tour celebrated the self and the individual through its extraordinary new concept-‘Pride’, in Mumbai.

MAM Marketing Brands
MS Dhoni turns world upside-down in Orient Electric's new ad for Aeroslim fan

Orient Electric, part of the USD 1.8 billion CK Birla group, launched an integrated advertising campaign to promote Aeroslim, “India’s first smart ceiling fan”. Aeroslim fan is IoT-enabled and can be controlled via Orient Smart mobile app or by using voice commands via Alexa or Google Assistant. It...

MAM Marketing Brands
IWC celebrates new Pilot's watches launch in Geneva

IWC Schaffhausen celebrated the launch of its new Pilot’s Watches with an exclusive gala evening at the Salon International de la Haute Horlogerie (SIHH) in Geneva. Around 800 guests had the chance to admire a true icon of British aviation – the Spitfire – and ring in the year of Pilot’s Watches...

MAM Marketing Brands
Rohitash Srivastava named Planning Head, Ogilvy North

Ogilvy Gurugram has appointed Rohitash Srivastava as the head of its planning unit.

MAM Marketing MAM
Dentsu Impact launches new campaign for Mobiistar

Dentsu Impact, the creative agency from Dentsu Aegis Network, has rolled out the launch campaign for Mobiistar X1 Notch.

MAM Media and Advertising Ad Campaigns
FunFoods by Dr. Oetker attempts to make ‘Ghar Ka Khana’ more appealing

FunFoods by Dr. Oetker has launched a digital campaign titled #NothingLikeHomemade based on an everyday insight that children prefer ‘Bahar Ka Khana’ over ‘Ghar Ka Khana’.

MAM Media and Advertising Ad Campaigns
Facebook to bring stricter ad rules ahead of India's general election

Reuters has reported that Facebook Inc will be extending some of its political advertising rules and tools, for curbing election interference, to several countries including India ahead of the general elections. India will be electing the parliament this summer.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories