Star Plus adds 25 GRPs

MUMBAI: Leading Hindi general entertainment channel (GEC) from Star Network bouquet, Star Plus, has gained 25 GRPs in the week ended 18 February.

As per TAM data (C&S, 4+, HSM), the channel has clocked 298 GRPs (gross rating points), up from 273 GRPs in the previous week. The addition of the points can be attributed to the telecast of ‘mahaepisode’ of Star Plus’ fiction property Yeh Rishta Kyaa Kehlata Hai on 18 February that recorded 3.7 TVR.

Star Plus also aired Bodyguard on Sunday that registered 1.8 TVR. The top fiction shows of the channel have also seen an improvement in performance.

Meanwhile, Sony Entertainment Television has maintained its second rank, even though it added just one GRP to end the week with 210 GRPs. The channel is expected to show a rise in ratings next week as it telecast Filmfare Awards on 19 February.

However, Colors and Zee TV lost eyeballs and closed the week with 193 GRPs (last week 208) and 179 GRPs (last week 202) respectively. Both the channels slipped below the 200-GRP mark.

Colors had added 18 GRPs last week with the telecast of special programme Umang, while Zee TV had a boost of over 32 GRPs on the back of Zee Cine Awards 2012.

Sony’s second GEC, Sab, lost one GRP to clock 141 GRPs while Star Network’s sibling channel Life OK lost 9 GRPs to end the week with 78 GRPs (last week 87).

Imagine TV with 58 GRPs (last week 57) is next in the ladder.

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