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SRK ties up with HomeShop18 for Ra.One merchandise

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MUMBAI: Shah Rukh Khan has tied up with Homeshop18, to showcase Ra.One merchandise on a special series on the home shopping channel.

With the deal in place, exclusive offers and gift hampers on the original merchandise will be available on the channel?s website.

As official shopping partner of Ra.One, HomeShop18 will sell the original movie merchandise through both its 24 hours home shopping channel and ecommerce portal, www.homeshop18.com.

Khan said, "I would like everyone to watch the movie and bring home G.One. It gives me immense pleasure to collaborate with HomeShop18 as the association would help us reach out to the masses with our super-movie. Through this association, we are trying a new form of movie marketing in India, much like the practice in Hollywood. We want our audiences to not only get entertained by Ra.One but also get a chance to own a piece of the movie as they shop in the comfort of their homes."

"HomeShop18?s retail setup is a significant boost to the movie industry and we look forward to partnering with them for our future projects," he added.

HomeShop18 founder and CEO Sundeep Malhotra added, "We are excited to partner with Red Chillies for the biggest release of this year, Ra.One as its shopping partner. SRK wanted to take the merchandise to families across the country and we are happy to provide him with the platform. Ra.One merchandise and toys would make for an excellent gifting option along with our ongoing Diwali Dhamaal promotion,"

The merchandise includes gift hampers like Ra.One action figure, G Balls, Ra.One Frisbee, pencil box, lunch box, stationary set, notebooks, sipper set, exam board, coin bank, toy laptops, fridge magnets, wristbands, key chains and car danglers.

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