MAM

Special events & Movie telecasts shuffle GECs’ top ranking in 2013

MUMBAI: 2013 is turning out to be a fluid market for the Hindi general entertainment channels (GECs). With the fight for the top position becoming tougher, the leading GECs are betting on big-ticket properties to give them spikes to surge ahead of competitors on a weekly basis.


Bollywood awards shows, big movie premieres or shows hosted by Bollywood stars are proving to be critical ingredients for a channel to occupy the top chair. Sans this kind of content, the top four Hindi GECs are in a very closely contested race.

In week five ended 2 February, the premiere of Son or Sardar propelled Star Plus back to the number one position by a big lead. Star was similarly the leader in Week 1 because of the Big Star Entertainment Awards.


In week 2, Colors was the leader as the finale of Bigg Boss 6, a reality show hosted by Bollywood star Salman Khan, gave it a spike in gross rating points (GRPs). Without this tent pole property, Colors slipped to the third position in the third week while Star Plus regained the No. 1 spot.


Zee TV was at the top in week 4 as Zee Cine Awards gave it a sharp rise in viewership.


Madison Media Infinity SVP Monaz Todywalla agrees that January has become the season of specials. "One of the reasons why competition is this close is because the proportion of time on fiction has reduced from the same period last year. Clearly channels are using specials to maintain their positions even as programming executives get time to evaluate their fiction offerings."




































Channels

Wk 1

Wk 2

Wk 3

Wk 4

Wk 5

Leading Show
Star Plus287241241228281Week 1: Big Star Entertainment Awards (41 GRPs)
Week 5: Premiere of Son Of Sardar
Colors253245210204210Week 2: Bigg Boss 6 Finale hosted by Salman Khan (22 GRPs)
Zee TV211195215237214Week 4: Zee Cine Awards (31 GRPs)

As per TAM data (HSM including 5 new LC1 markets, C&S, 4+) for week five, sourced from a Hindi GEC, Star Plus got back to the leadership position with a wide lead of 67 GRPs over the second GEC. The GEC in the second position was Zee TV with 214 GRPs.


Star Plus notched 281 GRPs in week five with an addition of 48 GRPs to the previous week’s ratings. The channel had telecast ‘Son of Sardar’ for three hours each at 1 pm and 9 pm on 27 January that clocked 3.9 TVR and 4.5 TVR, respectively. The movie airings collectively contributed 50 GRPs to the channel’s viewership.


Taking the second spot in week five is Zee TV, which lost 31 GRPs from a week earlier at 214 GRPs. It wound up Sa Re Ga Ma Pa on 27 January that clocked 2.2 TVR for a three-and-a-half hour telecast contributing around 15 GRPs to its viewership. The other shows of the channel have seen marginal difference in the viewership.


Just four GRPs away from Zee TV is Colors that added 15 GRPs to close the week with 210 GRPs. The channel’s new reality comedy show ‘Nautanki the Comedy Theatre’ made a debut with 2.9 TVR on 2 February. It’s shows like Balika Vadhu (4.7 TVR), Sasural Simar Ka (4 TVR) and Madhubala (3.9 TVR) have seen increase in viewership.


Sony Entertainment Television (Set) lost 27 GRPs in week five compared with a week earlier. Its total GRPs in the week totaled 159. In the previous week, Set had premiered Karan Johar’s ‘Student of the Year’ that notched a 4.2 TVR and had also telecast the finale episode of Kaun Banega Crorepati-6 that fetched a TVR of 3.1 TVR.


Sab clocked 134 GRPs (previous week 145) and Life OK 121 GRPs (previous week 114).


Sahara One with 24 GRPs (last week 25 GRPs) remains at the bottom of the ladder.


The data includes the five new LC1 (Less than Class I) markets: Gujarat, Madhya Pradesh, Uttar Pradesh (including Uttaranchal), PHCHP and Rajasthan.


With the release of these markets, TAM now covers 92 per cent of the HSM urban market from the earlier 74 per cent.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/in-mobie.jpg?itok=4UWv0gI7
InMobi looks to monetise Tapjoy's inventory in India

MUMBAI: InMobi, a global mobile advertising and discovery platform,has recently partnered with Tapjoy, a platform for mobile advertising and app monetisation, to monetise Tapjoy’s inventory in India.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/alto.jpg?itok=uHS9cRhT
Alto Delhi Comic Con 2016 begins, on till 11 December

NEW DELHI – Alto Delhi Comic Con 2016 organized by Comic Con India began today and has a lot in store for comics enthusiasts and audiences inclined towards popular culture. The 3 day fest which started today at NSIC Grounds, Okhla will be on till December 11’ 2016. This is the biggest pop culture...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/RS-Kalsi.jpg?itok=TlmMLA85
Maruti Suzuki, Ola tie up to train drivers

MUMBAI: Maruti Suzuki India has signed a memorandum of understanding (MoU) with Ola to train aspiring drivers-partners. Under the 'Maruti Ola Training Program,' the company aims at benefiting 40,000 Ola partner-drivers in safe driving, over a period of three years.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/sansui-star.jpg?itok=k272kPMd
Sansui unveils #WalkTheRedCarpet contest ahead of Stardust Awards

MUMBAI: Sansui has announced a contest for all the movie buffs ahead of this year’s Sansui Colors Stardust Awards. Called #WalkTheRedCarpet, the winners will get an opportunity to walk the red carpet at the awards night with their favorite celebrity. The contest which would run on Facebook and...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/GioneeS6_0.jpg?itok=g8U0rRa6
Mobile+Services replace FMCG as top advertisers in BARC week 48

BENGALURU: As per BARC week 48 data on top 10 brands Across Genre: All India (U+R) : 4+ Individuals, Mobile hand sets and Services replaced FMCG as the top advertisers in the list with 43.88 percent of the insertion in BARC’s top 10 list for week 48 (Saturday 26 November 2016 to Friday 2 December...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/naresh.jpg?itok=sgeWsbwM
Span Communications wins IBA Cyber Security mandate

MUMBAI: Span Communications has won the media and creative mandate of Indian Bank’ Association’s campaign on Cyber Security Awareness in a multi-agency pitch. The media campaign ran during the International Cyber Security week, starting 30 November, 2016.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Happydent.jpg?itok=A8c497IH
Happydent: Smile Please, kids

MUMBAI: Leveraging the fact that 'smiles are contagious', Happydent has teamed up with Smile Foundation, an NGO that works with underprivileged children, for a new campaign called 'Happydent Smile Please.'

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Rohan-Bhansali--Co-founder-%26-Director%2CGozoop.jpg?itok=bYyZYHEN
Gozoop wins media duties of Regal Shoes

MUMBAI: Gozoop has bagged the media duties including digital and creative for Regal Shoes. The agency will be managing the rebranding of the shoe brand across all media platforms.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Shan-Jain.jpg?itok=1EcE8RyE
GroupM's Shan Jain joins Publicis Media India

MUMBAI: Former GroupM executive Shan Jain has joined Publicis MediaIndia as the head of business transformation practice. Jain’s last stint was with GroupM, as Principal Partner, Client Leadership at Mindshare.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories