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SFL signs three-year title sponsorship deal with Pearls Group

MUMBAI: Super Fight League, Asia‘s largest MMA Organization, has signed a three-year title sponsorship deal with real estate company Pearls Group.

As title sponsor, Pearls Group has also taken naming rights of SFL‘s Friday Fight Nights events, which will continue, to air live and free on a bi-weekly basis on Star Sports and Star Sports 2 along with a live free stream on YouTube.com/SFL.

SFL Founder and chairman Raj Kundra said, "We look to deliver bigger and better shows to our Indian and worldwide audiences. The support our Indian cage fighters have been given has really helped boost their confidence and livelihood to be able to use SFL as a platform to make name, fame and money. Our reach delivers sponsors a quality product and the format of the sport is such that it gives the brand logo‘s great coverage during the live events."

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