Rajasthan Royals collaborates with Provogue as 'Official Fan Wear Partner?

MUMBAI: Indian Premier League (IPL) franchise Rajasthan Royals announced the signing of leading fashion label Provogue as the team?s ?Official Fan Wear Partner? for the upcoming sixth season of the Indian Premier League (IPL).

This is the franchise?s 16th partner. The earlier partner in this category was Puma and that was a four-year deal. The new deal is for a year. The franchise will also announce two more partners in the coming days. Rajasthan Royals and Provogue organised a fashion extravaganza to mark the association.

Interestingly, one of the franchises co-owners Shilpa Shetty Kundra collaborated with the brand?s designers and has unveiled her creations for Provogue that are specially crafted for the franchises fan community. The collection aims to embody the best of suave and sophisticated yet youthful and fun dressing at the same time.

Taking a break from their on-field performance, the entire Royals brigade including, Captain Rahul Dravid, Ajinkya Rahane, Shaun Tait, Brad Hogg and Kevon Cooper, walked the ramp displaying Provogue?s range of merchandise adding to the extant oomph factor.

The high point of the evening for Provogue?s grand collection was Shetty sashaying down the ramp with panache in the fan wear designed by her. Provogue CEO Tim Eynon said, ?We are very thrilled to be associated with a team like Rajasthan Royals as Official Fan Wear Partner for this season of the IPL. Tonight we?ve showcased among the very best in our specially created Spring Summer 2013 collection and we?re sure fans will love the ensembles. Cricket and fashion on one grand stage in a one-of-a-kind event, we really can?t ask for more!?

Rajasthan Royals CEO Raghu Iyer said, ?Provogue saw that if the IPL was used at a price point there would be a business opportunity for a lifestyle brand like it. There will be a lot of on-the-ground activation in malls. The products will be available initially in Rajasthan, Mumbai, Delhi and Bangalore, and contests will be organised. Provogue?s activities will result in the Rajasthan Royals brand name being hyped. The deal involves a licensing fee as well as revenue sharing. Our aim is to create meaningful connect and excitement with our fans which is how our licensing and merchandising business will grow. Our fans are truly the brand ambassadors of Rajasthan Royals and carry the team?s spirit wherever they go.?

Shetty said, ?We are excited about this new venture with Provogue. Designing clothes has been a wonderful experience and I am delighted to have had a chance to do it for our fans. The collection is innovative, high quality, originally designed and priced to suit the taste and desires of our fan community.?

Latest Reads
Signpost India and NDMC to enable free Wi-Fi Zones in CBD area of New Delhi

Signpost India, India’s largest digital Out-of-Home (OOH) enterprise, has worked on a project with the senior team of New Delhi Municipal Council (NDMC) and Mahanagar Telephone Nigam Limited (MTNL) for the launch of NDMC’s Smart City Project at Charka Park, Connaught Place, New Delhi on Monday,...

MAM Media and Advertising AD Agencies
PrettySecrets Urges Freedom From Boring This Independence Day With Their Campaign #BreakFreeFromBoring

Women have come a long way in terms of lingerie; once there was a time when women would be ashamed to talk about lingerie and ask for one to a male shopkeeper, where in today’s time the mindset has changed.

MAM Media and Advertising Ad Campaigns
S Yesudas launches Y&A Transformation

S Yesudas, former MD and co-founder of Triggerbridge and MD Vizeum (Dentsu Aegis) has launched his new venture, a business transformation company, Y&A Transformation.

MAM Marketing MAM
AEGON Life Insurance launches video series campaign

MUMBAI: Aegon Life Insurance, India’s digital insurance company, recently rolled out its video series campaign named ‘AEGONs of Business’, to bring forth the journey of entrepreneurs who took the unconventional path towards success.

MAM Media and Advertising Ad Campaigns
Artemis Hospitals, WATConsult highlight the importance of pledging organs

Due to the lack of organ donation approximately 5 lakh people across the nation die each year as there is a huge demand-supply gap between the number of transplants awaited and the organs available.

MAM Media and Advertising Ad Campaigns
BookMyShow releases ad for I-day release ‘Gold’

BookMyShow has launched an ad celebrating Independence Day with Akshay Kumar starrer Gold which covers Balbir Singh’s triumphant journey that helped India to win the first ever gold medal for hockey at the Olympics.

MAM Media and Advertising Ad Campaigns
Qatar Airways is the Prestige Partner and Official Airline of the 18th Asian Games Jakarta Palembang 2018

Qatar Airways is proud to announce that it is the Prestige Partner and Official Airline of the 18th Asian Games Jakarta Palembang 2018, taking place in Jakarta and Palembang, Indonesia, from 18 August until 2 September 2018. The highly-anticipated sporting event will bring athletes from 45...

MAM Marketing Brands
Publicis Media Exchange appoints Sejal Shah as managing partner and head

Publicis Media India today announced Sejal Shah as managing partner and head of Publicis Media Exchange (PMX - Mainline) which is the central investment practice of PM.

MAM Media and Advertising People
Post flight MH370 fiasco, Malaysian tourism faces uphill battle

“Malaysia, truly Asia!” Or is it? What was once the hottest vacation destinations is now not so popular. All because of the disappearance of Malaysian airline MH370 in 2014. The country’s tourism, which was once booming with international tourists, has now taken a hit as tourists have been avoiding...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories