R Madhavan to endorse Spark mobiles

MUMBAI: UAE-based Spark Group of Companies has roped in R. Madhavan as the official brand ambassador. With the multi-lingual actor on board, the company which has forayed into the Indian market will try to tap the Indian customers for Spark mobiles.

"We have a strong market share in the UAE and are now eying India as an important potential market as part of our growth strategy. We are launching indestructible mobiles for indestructible Indians", said Spark Group of Companies chairperson Elaine Ester Roach.

Currently, the handsets marketed in the country will be manufactured in the UAE. "As part of the company‘s integral vision to supply our mobiles in the subcontinent, we intend to set up a manufacturing base in India too," he added.

Said Madhavan, "The single-most important fact that convinced me to endorse this product was the amount of research and development that has gone into the making of these phones. I will be involved in all the marketing communications activities of Spark and also play a role as decided mutually in their corporate social responsibility (CSR) programs in India."

The mobiles will be categorised into three segments, based upon features to cater to every Indian consumers needs. While toughness is the central theme, the lowest priced mobile is the basic model which would be followed by the feature packed medium range and a high end set which will be positioned as a life style product. The new range of handsets will launch before end of 2009 in India.

Latest Reads
Foodpanda acquires Holachef

Food delivery company Foodpanda, India’s fastest growing today announced its acquisition of Mumbai-based food-tech venture Holachef. Through this collaboration, Foodpanda marks its strategic entry into cloud kitchens and plans to launch its own brand of food products in different categories.

MAM Marketing Brands
Amazon Echo says experience everyday magic in new campaign

In today’s world, where people are worried that the growth of technology is drawing them apart, Amazon Echo’s new campaign aims to bring Indian families together with its smart speaker technology. The campaign stitches together an Indian family’s everyday situations that lead to small moments of...

MAM Media and Advertising Ad Campaigns
Ajmal Perfumes partners with Parcos

Global home-grown perfume house, Ajmal Perfumes has entered into a strategic association with one of the leading perfume and cosmetics retailer, Parcos.

MAM Marketing Brands
KFC hands over digital mandate to iProspect

iProspect India, the digital agency from Dentsu Aegis Network, has bagged the SEO, paid media and digital business for KFC India, an American fast food restaurant chain. The account will be handled from the agency’s Delhi office.

MAM Media and Advertising Account
KOSH Oats launches Roti Donation Drive on World Food Day

KOSH Oats by Future Consumers announces ‘Roti Donation Drive’ a special initiative which starts on World Food Day.

MAM Marketing MAM
Truecaller shows it is more than just a caller ID & spam detection app

Truecaller has launched its new television and digitally focused advertising campaign with the tagline ‘Sab ke liye’ meaning both ‘for everyone’ and ‘for everything’. The ad campaign is aimed to create awareness among the audience about the recent features introduced on the app apart from Caller ID...

MAM Marketing MAM
Birla Gold & BBH team up for another power pact film

Birla Gold, the cement brand of the B.K. Birla Group of Industries launched its new ad campaign marking the beginning of the latest Pro Kabaddi League season and commemorating its association with Patna Pirates, three-time winning champions.

MAM Media and Advertising Ad Campaigns
fbb launches its festive collection at Mumbai Airport

The season for shopping has begun and people all over the country have increased their spending budgets to ensure they look their best this season.

MAM Marketing MAM
Kansai Nerolac reconstitutes its iconic 'Ghar Ki Raunak' jingle into a song

Kansai Nerolac Paints Ltd. (KNPL), one of the leading paint companies in India and pioneers of ‘Healthy Home Paints’ has recently teamed up with popular Indian music director, Pritam’s musical platform JAM8 to roll out a rendition to Nerolac’s iconic jingle as a song, across India.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories