Indiantelevision.com Team

(2 October 2009 4:00 pm)

MUMBAI: UAE-based Spark Group of Companies has roped in R. Madhavan as the official brand ambassador. With the multi-lingual actor on board, the company which has forayed into the Indian market will try to tap the Indian customers for Spark mobiles.

"We have a strong market share in the UAE and are now eying India as an important potential market as part of our growth strategy. We are launching indestructible mobiles for indestructible Indians", said Spark Group of Companies chairperson Elaine Ester Roach.

Currently, the handsets marketed in the country will be manufactured in the UAE. "As part of the company's integral vision to supply our mobiles in the subcontinent, we intend to set up a manufacturing base in India too," he added.

Said Madhavan, "The single-most important fact that convinced me to endorse this product was the amount of research and development that has gone into the making of these phones. I will be involved in all the marketing communications activities of Spark and also play a role as decided mutually in their corporate social responsibility (CSR) programs in India."

The mobiles will be categorised into three segments, based upon features to cater to every Indian consumers needs. While toughness is the central theme, the lowest priced mobile is the basic model which would be followed by the feature packed medium range and a high end set which will be positioned as a life style product. The new range of handsets will launch before end of 2009 in India.