MUMBAI: In furtherance of its strategy of expand its digital footprint, media communications group WPP‘s interactive marketing agency Possible Worldwide has acquired a majority stake in full service digital marketing services agency Fortune Cookie (UK) Limited.

Fortune Cookie will combine its business with that of Possible Worldwide Limited in the UK to provide an enhanced service offering to its global clients.

Fortune Cookie‘s consolidated revenues for the year ended 31 August 2011 were approximately ?9.4 million with gross assets as at the same date of approximately ?2.8 million.

The agency was founded in 1997 by Justin Cooke who is currently the chair of the British Interactive Media Association (BIMA). Fortune Cookie is headquartered in London with operations in Poland, the Netherlands, US and Australia. Employing over 190 people, its clients include Canon, AEGON, NetJets, BP and Legal & General. The agency specialises in providing design and build, mobile and tablet apps and site development, online marketing services and digital strategy.

WPP‘s digital revenues totalled $4.8 billion in 2011, about 30% of the group‘s total revenues of over $16 billion. WPP has set a target of 35-40% of revenue to be derived from digital in the next five years.