MAM

Percept kick-starts marcom unit with IPL report

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MUMBAI: Percept Limited, India‘s leading entertainment, media and communications company, has launched a new unit, Percept Media Lab, which will delve into analytics, forecasts and future trends and concepts in the marcom space.

The new unit will be led by Allied Media CEO Shripad Kulkarni.

The first report to churn from the lab is “Comprehensive Statistical Viewership Analysis of IPL 5”, which forecasts IPL TV viewership using approach of analytics, advanced statistics and audience research.

The next initiative of Percept Media Lab is a M3 project. At the heart of M3 is a big 20000 sample size consumer study, which will explore the path to purchase or P2P for 10 product categories in the context of marcom challenges and strategies.

This study will measure the importance of key drivers for each of the categories and perception of top brands on each of those. The high point of this study will be the unique M3 model in collaboration with Pointlogic, a world Leader in marcom planning and analytics that combines cutting-edge research, advanced mathematical modeling, and flexible software tools to deliver optimum message and media touch point combination for maximising market share.

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