VARCA, GOA: Ogilvy India has scooped up the Grand Prix for the Creative Abby Awards in the Digital & Interactive category. The agency won it in the Online Integrated campaign sub-category for their ‘Photographs Case‘ creation for Fox Crime.
Ogilvy bagged 7 Gold, 5 Silver and 3 Bronze metals. The agency won Gold for their work for Fox Crime, Mentos Sour Marbles and ITC Maurya New Delhi in different categories. It also picked up Silvers for Asthma Society of India, Mentos Sour Marbles, Vodafone, WWF, Future Genrali Smart Life Insurance and Bronze for Euroair, Optic gallery and Pond’s Age Miracle.
There are 12 categories in the Creative Abbys this year, which include ambient, direct, design, film, film craft, integrated, digital and mobile, OOH, print, print craft, radio and radio craft. Out of the 12 categories, awards in three categories- Design, Direct and Digital and Interactive were presented today.
|
Agency
|
Grand Prix
|
Gold
|
Silver
|
Bronze
|
Total
|
| Ogilvy India | 1 | 7 | 5 | 3 | 16 |
| DDB Mudra Group | 1 | 3 | 4 | 8 | |
| Leo Burnett | 1 | 2 | 3 | 6 | |
| Jack In The Box Worldwide | 1 | 1 | 2 | ||
| Sapient Nitro India | 1 | 1 | 2 | ||
| Taproot India | 4 | 3 | 7 | ||
| Grey India | 3 | 6 | 9 | ||
| Maxus India | 3 | 4 | 7 | ||
| Creativeland Asia | 3 | 3 | |||
| BBDO India | 2 | 4 | 6 | ||
| Alok Nanda and Company | 2 | 3 | 5 | ||
| Grant McCann Erickson | 2 | 2 | |||
| Out Of The Box | 1 | 2 | 3 | ||
| Webchutney | 1 | 1 | 2 | ||
| Interface Business Solutions | 1 | 1 | 2 | ||
| JWT India | 1 | 1 | 2 | ||
| The Flagship Advertising | 1 | 1 | 2 | ||
| M&C Saatchi | 1 | 1 | 2 | ||
| Indigo Consultin | 1 | 1 | |||
| Contract Advertising India | 1 | 1 | |||
| AgencyDigi Communications | 3 | 3 | |||
| Happy | 2 | 2 | |||
| BC Web Wise | 1 | 1 | |||
| Wunderman International | 1 | 1 | |||
| Digitas India | 1 | 1 | |||
| Eleven Brandworks | 1 | 1 | |||
| Publicis Communications | 1 | 1 | |||
| Group M - Dialogue Factory | 1 | 1 | |||
| XOX Design (A Division of The Flagship Advertising) | 1 | 1 | |||
| Beehive Communication | 1 | 1 | |||
| Total | 1 | 11 | 39 | 50 | 101 |
DDB Mudra Group won one Gold metal for Steadfast Shredders, three Silvers for Star Movies, Sanctuary, Lass Natural Cosmetics and four Bronze for Coffee Gold, Sanctuary Asia and Emirates.
Leo Burnet took home 1 Gold, 2 Silver and 3 Bronze metals.
The Creative Abbys received 4250 entries compared to 3500 entries last year. A total of 175 agencies participated, eight of whom were from other countries.
Click here to open creative abby Awards‘ list.
