MAM

Ogilvy wins Digital & Interactive Grand Prix

VARCA, GOA: Ogilvy India has scooped up the Grand Prix for the Creative Abby Awards in the Digital & Interactive category. The agency won it in the Online Integrated campaign sub-category for their ‘Photographs Case‘ creation for Fox Crime.


Ogilvy bagged 7 Gold, 5 Silver and 3 Bronze metals. The agency won Gold for their work for Fox Crime, Mentos Sour Marbles and ITC Maurya New Delhi in different categories. It also picked up Silvers for Asthma Society of India, Mentos Sour Marbles, Vodafone, WWF, Future Genrali Smart Life Insurance and Bronze for Euroair, Optic gallery and Pond’s Age Miracle.


There are 12 categories in the Creative Abbys this year, which include ambient, direct, design, film, film craft, integrated, digital and mobile, OOH, print, print craft, radio and radio craft. Out of the 12 categories, awards in three categories- Design, Direct and Digital and Interactive were presented today.





































































































































































































































Agency

Grand Prix

Gold

Silver

Bronze

Total
Ogilvy India
1 75 3 16
DDB Mudra Group
 1 3 4 8
Leo Burnett 123 6
Jack In The Box Worldwide 1 1  2
Sapient Nitro India 11 2
Taproot India
  437
Grey India
  369
Maxus India
  347
Creativeland Asia
  3  3
BBDO India
  246
Alok Nanda and Company
  235
Grant McCann Erickson
  2 2
Out Of The Box
  123
Webchutney
  112
Interface Business Solutions
  112
JWT India
  112
The Flagship Advertising
  112
M&C Saatchi
  112
Indigo Consultin
  1 1
Contract Advertising India
  1 1
AgencyDigi Communications
   33
Happy
   22
BC Web Wise
   11
Wunderman International
   11
Digitas India
   11
Eleven Brandworks
   11
Publicis Communications
   11
Group M - Dialogue Factory
   11
XOX Design (A Division of The Flagship Advertising)
   11
Beehive Communication   11
Total1113950101

DDB Mudra Group won one Gold metal for Steadfast Shredders, three Silvers for Star Movies, Sanctuary, Lass Natural Cosmetics and four Bronze for Coffee Gold, Sanctuary Asia and Emirates.


Leo Burnet took home 1 Gold, 2 Silver and 3 Bronze metals.


The Creative Abbys received 4250 entries compared to 3500 entries last year. A total of 175 agencies participated, eight of whom were from other countries.


Click here to open creative abby Awards‘ list.

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