MUMBAI: Neemrana chain of Hotels has brought on board digital marketing agency Internet Moguls to handle its search engine optimisation.

The agency will work towards helping the hotel chain improve its presence on the first page of Google‘s search engine result page (SERP) when prospective guests from across the world search for an experiential vacation or a stay in India.

In an official statement, the agency revealed that it came out as the preferred choice for Neemrana owing to its 360 degree digital marketing solutions for hotels and that the fact that Internet Moguls is owned and managed by a person who himself is a hotelier. The agency already manages digital marketing for over 150 hotels across the globe brands like Radisson, Starwood Hotels, The Lalit Hotels and The Park Hotels.

Neemrana has positioned itself as the ‘non-hotel’ hotels catering to travelers and guests who prefer an experiential holiday over the traditional concept of contemporary luxury and technology driven hospitality. Through its association with Internet Moguls, the chain of hotels hopes to tap into the ever increasing online traffic which can be directed to Neemrana‘s website through organic searches.

Internet Moguls CEO Avijit Arya said, "The unique brand positioning certainly adds to the challenges of search engine optimization but we are excited about the prospects and are geared up for challenges."

Neemrana Hotels co-chairman Francis Wacziarg said, "Neemrana has worked concertedly towards creating another niche whereby the experiencing of history and its architectural treasures has now become a part of the Indian tourism repertoire. That too from ruins - turning India‘s waste into its assets. Through our tie-up with Internet Moguls, we hope to reach out to new markets and potential clients that would enjoy discovering more of real India across our 27 properties."