MUMBAI: Nita Ambani’s IPL franchise Mumbai Indians has decided to rope in IPG’s McCann Erickson on the creative agency roster.

WPP’s Ogilvy and Mather was servicing the account.

A source close to the development revealed that both the agencies will work on different aspects of the campaign. According to the source, O&M will be handling the CSR part of Mumbai Indians’ campaign while McCann will focus on the engagement part.

It has also been learnt the IPL franchise plans to have more agencies on the roster this year in order to have a more efficient campaign. Red Digital has been the team‘s digital agency for the past two years.