Mumbai: mSix&Partners, GroupM’s youngest outcome-based agency has named Subhamay Mukhopadhyay as managing partner, India. He will be taking the baton from Saket Sinha, who is appointed as mSix&Partners APAC chief growth officer. Sinha will be based out of Singapore office, the agency said.
"Mukhopadhyay will be responsible to accelerate the business growth of mSix&Partners in India and the clients through its integrated marketing solutions. Media and commerce, measurement and technology are among the areas he will expand mSix&Partner's capabilities," said the statement.
“Currently serving as the head of Mindshare West, he has built an exemplary cross-functional team and worked on numerous clients in multiple sectors. Among Subho's many achievements is his expertise in integrated media strategy and excellent client relationships," remarked Mindshare South Asia CEO Amin Lakhani. "He’s delivered multiple award-winning campaigns in India as well as across the globe. Subho has played a significant role in growing the agency in India and I am confident that his vision will build on mSix&Partners legacy in the country. It's inspiring to see Subho become a leader among the ranks to create a future-fit agency. I am confident he will push the agency to new heights with his expertise and leadership."
He further added, “I would also like to take this opportunity to thank Saket Sinha, under whose leadership, mSix&Partners has become the fastest-growing agency building a rich roster of clients and challenger brands.”
Having spent more than two decades in the media, Mukhopadhyay is a seasoned media professional. He joined the ‘Purple Family’ at Mindshare 16 years ago as a media manager and worked across categories in key markets like Delhi, Bangalore and Mumbai. GSK, Castrol, Star Network, Nike, Lenovo, IBM, Kellogg’s, ICICI Group, Idea, UltraTech, JSW Group, Lifestyle, UB, Pharmeasy, Upstox are few key clients he worked closely within their growth journey.
“There couldn’t be any better time to take charge of mSix&Partners. ‘Agility’ and ‘Entrepreneurial’ spirit of this youngest agency of GroupM provides the best opportunity to partner with the existing and new-age businesses," said Subhamay Mukhopadhyay on his new role. "Top priorities for us will be to deliver ‘client delight’ by strengthening & building a sustainable relationship, attracting ‘quality talents’ to drive business & brand solutions and curate ‘be-spoke products & solutions with a clear focus on Data, Tech and Content. I’m excited to embark on this journey and scale up mSix&Partners in India to the next level.”
