Mindshare leads in global billing rankings in India

MUMBAI: With a share of 18.6 per cent, GroupM‘s Mindshare is the leading media agency in India, as per the RECMA Global Billings Rankings 2011. The agency grossed billing of $1.05 billion in 2011 with a growth of 10 per cent.

Mindshare is followed by Madison Media, which with a share of 11.2 per cent, has recorded a growth of 15 per cent as compared to previous year. The agency‘s overall billing rounded to around $630 million against $548 million in 2010.

With a billing of $570 million in 2011, GroupM‘s Maxus takes third position with an industry share of 10.1 per cent. The agency had made $455 million in 2010 and registered a growth of 25 per cent in 2011.

Meanwhile, Mediabrands‘ Lodestar UM has 8.7 per cent industry share with 15 per cent growth recorded in 2011. Lodestar UM‘s billing was $490 million in 2011 as compared to $426 million in 2010.

Vivaki‘s Zenithoptimedia, though at No. 8 spot, has registered highest growth of 40 per cent amongst other agencies. Agencies like Havas Media‘s MPG, Media Direction and TME have seen a loss in the share. MPG recorded a loss of 20 per cent while Media Direction and TME have seen negative growth of 29 per cent and 15 per cent respectively.

Click here to zoom

Latest Reads
81% Indians find ads intrusive: KMB study

MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers are much more critical than marketers about campaign connectivity. Also, less than half of all campaigns take full advantage of different channels...

MAM Marketing MAM
Vivo YouTube campaign saw better response using Vogon

MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign - ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer...

MAM Marketing MAM
Big Bazaar launches game to promote R-day sale

MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India....

MAM Marketing Brands
Inito gives anxious couples hope through its new ad

The desire to have children is something that is harboured by millions of couples. But, in the eagerness to do so, many times this whimsical process ends up becoming strenuous and stressful for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has...

MAM Marketing Brands
Vernacular content consumers to be 2.5 times English by 2021: Deloitte

MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.

MAM Marketing MAM
IAA's new initiative seeks to end rigidity in office timings

A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and CEO of Lodestar India, at the helm. Dias lost two colleagues in separate accidents related to railways...

MAM Media and Advertising People
PVR promotes cleaner air

MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

MAM Marketing Brands forays into furniture

MUMBAI: In a move to further expand its product categories,, India’s first B2B e-commerce platform for hospitality procurements has announced its entry into furniture, fixture and equipment (FF&E) segment.  With over 50 brands and more than 5000 products from across the globe,...

MAM Marketing Brands
Digital will be core of ad budgets by 2020: DAN report

MUMBAI: The increasing penetration of digital media in India is creating huge opportunities for marketers to reach out to untapped audiences in newer ways than before. Marketers are getting innovative with the way they choose to advertise to their audience.

MAM Media and Advertising Digital Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories