MAM

Messe Frankfurt Trade Fairs partners Business Broadcast News

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public?itok=O0F3fnj4

NEW DELHI: Messe Frankfurt Trade Fairs India and Business Broadcast News have formed a strategic partnership to introduce a series of trade shows in the Indian market.

The Memorandum of Understanding (MOU) between the two is aimed at developing exhibitions in India around various themes including but not limited to infrastructure development, power and energy as well as telecommunications. The two companies are expected to synergise to deliver innovative offerings in the Indian market.

Reliance Broadcast Network, which is part of the Reliance Group of India and is associated with Business Broadcast News, owns and manages a portfolio of media vehicles across India that covers everything from radio and television to print and digital media.

The MOU was signed by Raj Manek, Managing Director of Messe Frankfurt Trade Fairs India, and Sriram Kilambi, President of Business Broadcast News, in Mumbai. Messe Frankfurt, through its own initiatives and experience, has already established a series of shows within India, including Light India, ACMA Automechanika and Techtextil India. These fairs have become highly-recognised staples in Messe Frankfurt?s global portfolio, which includes more than 100 exhibitions annually worldwide.

Speaking at the ceremony, Manek noted: ?Messe Frankfurt has received great success and recognition so far with the three shows we have in India. But in order to continue on the growth path, and tap emerging opportunities in the country, it is imperative that we form strong alliances with strategic partners where we complement each other?s strengths. To date we have received fantastic support from government departments and industry associations, and believe this will now only increase and further enhance after our tie-up with an experienced powerhouse Business Broadcast News, which will enable us to reach these new sectors in India and install both the heritage and proven professionalism of the Messe Frankfurt brand within this market. We very much look forward to working with our new partners, and I believe our firms will benefit greatly from this cooperation.?

?We entered this new partnership because we truly believe that Messe Frankfurt is committed to the India market. They offer professional platforms which have been proven again and again to be effective, informative and well-rounded. Our goal is to present Messe Frankfurt a better understanding of key growth areas in India?s economy and ultimately work together to conceptualise and ideally position our joint exhibitions as the leading events within the chosen sectors. Through our extensive network of media channels and products, as well as our knowledge of the Indian business needs, Business Broadcast News plans to grow our influence in the Indian exhibition industry,? said Kilambi.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/cocacola.jpg?itok=v0ImZSxO
Coca-Cola restructures its leadership positions

Coca-Cola India has announced changes to its leadership structure with Sundeep Bajoria, earlier VP- strategy and insights, being elevated to VP--South West Asia (SWA).

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/dentsu_0.jpg?itok=5z2jkmfE
Dentsu One uses a cat to endorse new Honda Jazz

Honda Jazz in collaboration with its creative agency Dentsu One, has launched a new campaign for its latest upgrade.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/menka.jpg?itok=VV8hWujT
Menaka Menon joins Leo Burnett Orchard as EVP & branch head for Bengaluru

Leo Burnett Orchard, The Leo Group’s full service integrated agency, has strengthened its senior management.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/mma.jpg?itok=XPP6gVUb
MMA India holds first ever Ideathon, addressing brand challenges in a mobile first economy

The Mobile Marketing Association (MMA) in India will introduce its first ever Ideathon, a 30-hour nonstop hackathon to address and solve brand challenges in a highly competitive environment.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/tiger.jpg?itok=FI04006m
Tiger Shroff joins 6 Pack Band 2.0 for mental disability awareness

Being differently abled is not a choice, however, acceptance certainly is. And the youth film studio of Yash Raj Films, Y-Films, launched India’s first ‘Isspeshal band’, the Red Label 6-Pack Band 2.0 comprising of six teens between the ages of 13 to 18 with special needs but incredible music skills...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/kotak.jpg?itok=XqI7g2sV
Kotak 811’s initiative of inclusiveness on digital gets support

The #IndiaInvited campaign by Kotak 811 builds on the insight of inclusiveness for everyone irrespective of personal or physical characteristics and draws attention to how 811

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/dettol.jpg?itok=2EyrNXwJ
HUL top advertiser; Dettol enters top 5 in BARC week 32

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 4 August to 10 August 2018.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/sbi.jpg?itok=OOo52eAL
SBI hands over media mandate to DDB Mudramax

Indian bank, State Bank of India (SBI), has appointed DDB Mudramax as its media agency for media duties.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/paytm_0.jpg?itok=Lv-c5eAZ
Paytm Mall targets $10 bn annualised gross sales by 2019

With the aim to garner a bigger slice of India’s growing online retail market, Paytm Mall, owned by Paytm e-commerce, has ramped-up its efforts to expand the business. 

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories