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MediaCom wins MakeMyTrip.com media biz

MUMBAI: MediaCom has won the Rs 300 million MakeMyTrip.com media business following a multi-agency pitch.


The business moves from the previous agency Starcom, which had been handling it for the last 5 years. Makemytriop.com is an online travel agency.
 
MakeMyTrip.com CMO offline marketing Mohit Gupta said, “After a hugely successful 2010 when MakeMyTrip established its leadership position in India, we are now embarking on an ambitious growth plan for 2011. We aim to focus on our communication strategy as part of our aggressive marketing plans. MediaCom as an agency has displayed great caliber and holds promise in successfully executing our communication strategy. We are glad to be associated with them and are looking forward to a fruitful relationship.”
 
MediaCom India COO Debraj Tripathy said, “We are thrilled to begin our association with MakeMyTrip.com. The opportunity to use our skills, to help MMT further their brand and business is immense and we are looking forward to the challenge”.
 
 Adds Vinish Joshi, General Manager, MediaCom Delhi, who led the pitch “We look forward to doing some great work on MakeMyTrip”.

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