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Impact of assembly elections on TV ad spends

MUMBAI: “Bad officials are appointed by good citizens who do not vote.”  We’ve all heard that every citizen must cast their vote because it’s the very essence of a country’s democracy and also their right. However, a lot of people choose to turn a blind’s eye. This could either be due to lack of...

MAM Marketing Brands
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Ex MullenLowe Lintas' Joseph George ‘Tilt-ing’ the creative agency model

A 150-year experienced team from across advertising, marketing, content, consumer advocacy, data analytics, storytelling, studio production, digital, media, qualitative research, behavioural science and video analytics have come together to offer consulting, communication, content and video...

MAM Media and Advertising Media Agencies
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Adidas consolidates global media mandate with MediaCom

For the first time in their history, adidas has consolidated its global media business.

MAM Marketing MAM
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MediaCom wins media mandate for Vivo India

MUMBAI: Handset maker Vivo has awarded its media duties to GroupM’s media agency MediaCom. The account is estimated to be worth Rs 400 crore.

MAM Media and Advertising Account
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Mars assigns global media planning & buying to MediaCom

Confectionery and food business, Mars Inc, which is also one of the world’s biggest advertisers, has appointed MediaCom to handle its media planning and buying duties across most of the company’s portfolio.

MAM Media and Advertising Account

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