MAM

Marico's ad spend drops marginally in FY'11

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/04/03/FMCG.jpg?itok=c6yi2m9g

MUMBAI: FMCG major Marico has cut down its advertising spend marginally in the fiscal 2010-11 compared to the year- ago period.

The company, which manufactures hair-oil brand Parachute, spent Rs 3.46 billion towards advertising and sales promotion in the year ended 31 March 2011.

In the previous fiscal, Marico had an ad spend of Rs 3.51 billion.

Marico?s turnover rose 17 per cent, including a one-time amount of Rs 500 million it received from Cargill India for sale of edible oil brand Sweekar.

The company posted a consolidated revenue of Rs 31.28 billion, up from Rs 26.61 billion a year ago.

Marico cut down its ad spend by 25 per cent in the fiscal fourth-quarter, which had an overall impact in the year. The company spent just Rs 671.93 million on advertising during the three-month period ended 31 March 2011, down from Rs 892.39 million in the same period of the earlier year.

Marico posted a 24.09 per cent jump in its revenue for the fourth quarter. Net sales during the quarter under review was Rs 7.47 billion, up from Rs 6.02 billion a year ago.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/nawaz.jpg?itok=wSAcp2uM
Publicis India terminates Ishrath Nawaz

Publicis India has decided to terminate Ishrath Nawaz following allegations of sexual harassment against him.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/mip.jpg?itok=inSA-NKs
Eros Now's Smoke MIPCOM screening gets packed house

A packed house turned up to watch Eros Now’s premier of its original Smoke at the Verriere Californie in the famed Palais des Festivals in Cannes, France on 15 October 2018.  The shortened  20 minute version of the 45 minutes per episode had you gripped right from the first frame which showed the...

MAM Media and Advertising Event Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/IKEA.jpg?itok=24LwM0Nf
IKEA gives 'voice' to products in latest campaign

The IKEA store launch in Hitec City, Hyderabad, has been one of the most talked about launches in recent times. A much-anticipated event, the store launch was preceded by the brand’s first ever communication for the Indian market, created by Dentsu Impact – the creative agency from the Dentsu Aegis...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/ajay.jpg?itok=ps3iFQgu
Ajay Gahlaut resigns from Ogilvy India

Ajay Gahlaut, the deputy CCO of Ogilvy India and CCO of Ogilvy North has resigned from the company. 

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/biu.jpg?itok=n08pEhkj
Concept BIU Acquires the Business of Bluebytes

Concept Business Intelligence Unit (Concept BIU), one of India’s leading media monitoring agencies, has acquired the business of Comniscient Group’s Bluebytes News.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/aksha.jpg?itok=M_uxGcim
Pump it up this holiday season with Athleisure Lifestyle

Family bonding is a complex equation given how different people belonging to the same family can turn out to be- their preferences, their tastes and their opinions.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/quess.jpg?itok=AkeYTmvA
Quess Corp launches its first outdoor campaign, ‘’I AM QUESS’’ to expand brand awareness

Quess Corp, India’s leading business services provider, has launched its first outdoor campaign, ‘’I AM QUESS’’ to expand awareness and communicate with its customers directly.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/WPP.jpg?itok=CACce0wW
Brands, agencies to rewire approaches using data: CVL Srinivas, WPP

Data. A four letter word that has even the senior most executives sweating and scratching their heads. While it is a small little word, understanding how to use it, is actually very complicated. That’s why  all we’ve been hearing about in the last year is how can brands and agencies leverage the...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/kisses.jpg?itok=oNlGyE6B
Hershey Kisses will now be Made in India

We’ve all been there where we ask our relatives and friends to bring us imported chocolates and candies from their trip abroad. Hershey’s Kisses have always been one such popular chocolate. The chocolates are distinct because of their unique shape and each one is delicately wrapped to make them...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories