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Guest Column: Impact of artificial intelligence on programmatic advertising

Programmatic advertising is a method of utilising software to buy digital ads. It is easier for media buyers to go through an auction-based process instead of manual negotiations for displaying their ads on digital platforms. It is one of the most innovative methods of advertising which facilitates...

MAM Marketing Brands
Mark Zuckerberg, Facebook boss, loses $16.8 bn in just 2 hours

After a trembling quarter which was full of controversies regarding data security

MAM Marketing MAM
The Fifth anniversary edition of the BrandZTM India ranking expands to 75 brands

For this fifth anniversary of the BrandZ™ India report, the criteria has been revised and has expanded the ranking to become the BrandZ™ India Top 75. The expanded ranking keeps pace with the changes in India and charts India’s rapidly changing brand landscape and provide insights necessary for...

MAM Marketing Brands
And now a nationalistic SIM card, courtesy Patanjali

MUMBAI: A swadeshi SIM card! Well, that was just waiting to happen, if we discount the other telecom services in India. So, after a slew of FMCG products, comes the co-branded service from Patanjali group, of course with a government-controlled telecom operator as a partner: swadeshi samridhhi (...

iWorld Telecom
Zee Media appoints Ashok Venkatramani as MD

MUMBAI: ABP News Network former CEO Ashok Venkatramani has been appointed as the new MD of Zee Media Corporation Ltd (ZMCL) for three years. The appointment will come into effect from 1 July 2018. “Based on recommendation of Nomination & Remuneration Committee and subject to requisite...

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