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Truecaller claims 3X ad growth, VP cites Patanjali's unprecedented rise

MUMBAI: Truecaller claims to have reached a new milestone as a mobile in-app publisher, achieving a record 200 million impressions in a single day.

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Future Group launches premium gourmet gifting brand

MUMBAI: Future Consumer Limited the food and FMCG arm of Future Group launches a premium gourmet gifting brand – ‘Gruezi’, in partnership with ‘Chocolat Frey AG’ headquartered in Switzerland. Chocolat Frey AG is one of the world’s most premium chocolate manufacturer and is part of Migros Group....

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Top 10 television advertisers during first 24 weeks of 2017

BENGALURU: Hindustan Unilever Limited (HUL), Reckitt Benckiser (India) Ltd (RBIL) and Baba Ramdev’sPatanjaliAyurved Ltd (Patanjali) were the three top advertisers that have been present in all the 24 weekly lists of Broadcast Audience Research Council of India (BARC). All the three players are...

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Telecast of Amul's misleading frozen dessert ad suspended

MUMBAI: The Bombay High Court has directed popular FMCG brand Amul to suspend the telecast of the television commercial that showed frozen desserts in a negative light. The court has found the advertisement to be disparaging to HUL's Kwality Walls brand having a market share of around 51 per cent.

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Huge data growth helped brands slightly, M&E confidence score 82%, finds Publicis' Zenith

MUMBAI: Advertisers in the media & entertainment category are most confident about seeing growth in their category this year. They are closely followed by advertisers in pharmaceuticals & healthcare.

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