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Amul, Parle amidst global brands liked by Indians

MUMBAI: Domestic brands such as Amul, Parle, Big Bazaar and Dabur are liked and revered by Indian consumers at par with international brands like Samsung and Coca-Cola, a Nikkei BP-Market Xcel Data Matrix survey has revealed.

MAM Marketing MAM
Nestle enters pet care market in India

MUMBAI: FMCG giant Nestle has announced its foray into pet care segment in India by launching premium dog food through its step down firm Purina PetCare India. The company has launched Purina Supercoat range of dog food, which offers a wholesome combination of high quality natural ingredients,...

MAM Marketing MAM
Price cuts, higher ad spend fail to buoy Colgate's sales

MUMBAI: The price of Colgate-Palmolive Co's shares plummeted on Friday after the company reported lower-than-expected quarterly sales despite spending more on advertising and cutting prices. The world's largest toothpaste maker said gross margins fell to 59.8 percent in the fourth quarter from 60....

MAM Marketing MAM
Lux launches new TVCs

MUMBAI: Set to storm your television set are Lux Industries Ltd’s (Lux Industries) three new TVCs, featuring Bollywood’s finest, for three different brands. While Amitabh Bachchan unveiled the new television commercial of LuxVenus, Varun Dhawan released the new TVC of Lux Cozi and Parineeti Chopra...

MAM Media and Advertising Ad Campaigns
Nestle retains Zenith as AOR

MUMBAI: Nestlé India has retained Zenith as the AOR (agency of record) for its media business. Recently, Nestle also consolidated its nutrition digital marketing business with Zenith and DigitasLBi.

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